MRKT 623 DIGITAL MARKETING STRATEGY CAMPAIGN WINTER 2024
Timeline
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January 15, 2024Experience start
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February 14, 2024Work in progress report
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March 15, 2024Experience end
Timeline
-
January 15, 2024Experience start
-
February 14, 2024Work in progress report
First part of the project submitted for initial feedback and adjustments.
-
March 15, 2024Experience end
Experience scope
Categories
Communications Project management Market expansionSkills
digital media strategy marketing management digital marketingThis semester students working in groups of 4 to 5 members will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Learners
The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:
- Introduction and Company Background
- Situation Analysis
- Objectives
- Strategic decisions
- Digital Marketing Tactics
- Implementation / action plan
- Conclusion
Project timeline
-
January 15, 2024Experience start
-
February 14, 2024Work in progress report
-
March 15, 2024Experience end
Timeline
-
January 15, 2024Experience start
-
February 14, 2024Work in progress report
First part of the project submitted for initial feedback and adjustments.
-
March 15, 2024Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Situation / Competitive Analysis
- Digital marketing strategy
- Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)
- Web analytics, evaluation and control of the digital marketing plan
The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:
- Introduction and Company Background
- Situation Analysis
- Objectives
- Strategic decisions
- Digital Marketing Tactics
- Implementation / action plan
- Conclusion
Timeline
-
January 15, 2024Experience start
-
February 14, 2024Work in progress report
-
March 15, 2024Experience end
Timeline
-
January 15, 2024Experience start
-
February 14, 2024Work in progress report
First part of the project submitted for initial feedback and adjustments.
-
March 15, 2024Experience end