Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities might include but are not limited to:

• Performing a situation analysis and a complete SWOT table.
• Performing a social media audit, report results, and describe insights gained.
• Defining target audiences for the brand on social media.
• Explaining the current promotion, concept, character, theme, and tagline that the brand is doing.
• Listing how the current effort will be integrated with the new social media big idea.
• Identifying the top social channels where the target audience is active.
• For each social network, describing the type of content, culture, and how the big idea fits.
• Explaining the content the brand can create or co-create to match target audience interests.
• Creating a brand-evangelist program to both engage and reward the brand advocates (any event/campaign ideas encouraging customer participations).