A strong online presence is a key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In this project, a group of students will analyze your current social media presence and propose methods to strategically leverage these tools to achieve your goals. The students will examine how traditional methods of communication have influenced the growth of modern social media technology, including First nations oral traditions, talking circles, and storytelling. They will then apply their understanding of consumers' social interactions, the various social media channels available to marketers, how to build social marketing strategies, and how to track their effectiveness in addressing your organization's challenge.

The final project deliverables could include:

1. A 10-page report detailing the problem, recommended solutions, and an action plan.
2. A 15-minute presentation with actionable recommendations for your organization's social media strategy.
3. A package of five example social media posts and accompanying content.