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Strategic Digital Communication

ENCM 1300
Closed
Hamline University
Hamline University
Saint Paul, Minnesota, United States
John Sooja
Professor
1
Timeline
  • March 24, 2025
    Experience start
  • April 29, 2025
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Minnesota, United States
Any company type
Any industries

Experience scope

Categories
Digital marketing Social media marketing Videography Communications Market research
Skills
strategic planning professional writing communication marketing press releases digital marketing social media marketing search engine optimization research digital communications
Learner goals and capabilities

Students in this course will work on building strategic digital communication and professional writing skills. Students will research and learn from multimedia marketing campaigns, the art and business of advertising, social media marketing, platform/product launches, and press release material.

Learners

Learners
Undergraduate
Beginner levels
24 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 2
Expected outcomes and deliverables

Expected Outcomes:

  1. Students will research companies, organizations, non-profits, and businesses that might be in need of professional digital marketing services, communication, or strategic planning.
  2. Students will analyze case studies, campaign strategies, and social media marketing to better understand strategic digital communication and professional writing.


Expected Deliverables:

  1. Students will submit a variety of strategic digital communications materials, including company/organization strategic plans, data analyses, SEO optimization, and social media marketing pitches.
Project timeline
  • March 24, 2025
    Experience start
  • April 29, 2025
    Experience end

Project Examples

Requirements

Strategic digital marketing, marketing campaigns, social media marketing, digital humanities professional writing and publishing.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text long
    What specifically is your company, business, or organization looking for regarding help with strategic digital communication?
  • Q2 - Text short
    Do you have a point person or point team dedicated to working with the learners/students in this Experience?
  • Q3 - Text short
    Does the timeframe work for you?