Social Media Strategy Plan
Timeline
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November 2, 2020Experience start
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November 11, 2020Project Scope Meeting
-
November 18, 2020Mid-way check in
-
December 11, 2020Experience end
Timeline
-
November 2, 2020Experience start
-
November 11, 2020Project Scope Meeting
Date by which a meeting between students and company to confirm project scope, communication styles, and important dates should take place
-
November 18, 2020Mid-way check in
Students and industry partners should connect to ensure that deliverables are on track.
-
December 11, 2020Experience end
Experience scope
Categories
Communications Market research Marketing strategy MediaSkills
social media marketing competitive analysis communications strategy marketing strategy market researchTeams of student-consultants will develop a goals-based social media strategy plan for your organization.
Learners
- Final presentation
- Final report
Project timeline
-
November 2, 2020Experience start
-
November 11, 2020Project Scope Meeting
-
November 18, 2020Mid-way check in
-
December 11, 2020Experience end
Timeline
-
November 2, 2020Experience start
-
November 11, 2020Project Scope Meeting
Date by which a meeting between students and company to confirm project scope, communication styles, and important dates should take place
-
November 18, 2020Mid-way check in
Students and industry partners should connect to ensure that deliverables are on track.
-
December 11, 2020Experience end
Project Examples
Requirements
- Perform a situation analysis and a complete SWOT table.
- Perform a social media audit, report results, and describe insights gained.
- Define target audiences for the brand on social media.
- Explain the current promotion, concept, character, theme, and tagline that the brand is doing.
- List how the current effort will be integrated with the new social media big idea.
- Identify the top social channels where the target audience is active.
- For each social network, describe the type of content, culture, and how the big idea fits.
- Explain the content the brand can create or co-create to match target audience interests.
- Create a brand-evangelist program to both engage and reward the brand advocates (any event/campaign ideas encouraging customer participations).
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
November 2, 2020Experience start
-
November 11, 2020Project Scope Meeting
-
November 18, 2020Mid-way check in
-
December 11, 2020Experience end
Timeline
-
November 2, 2020Experience start
-
November 11, 2020Project Scope Meeting
Date by which a meeting between students and company to confirm project scope, communication styles, and important dates should take place
-
November 18, 2020Mid-way check in
Students and industry partners should connect to ensure that deliverables are on track.
-
December 11, 2020Experience end