Group Social Media Audit
Timeline
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October 9, 2019Experience start
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October 10, 2019Project Scope Meeting
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November 14, 2019Midway Check In
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November 28, 2019Experience end
Timeline
-
October 9, 2019Experience start
-
October 10, 2019Project Scope Meeting
Meeting/call between students and organization to confirm: project scope, communication styles, and important dates.
-
November 14, 2019Midway Check In
Meeting/call between students and organization to ensure that progress is on track halfway through completion.
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November 28, 2019Experience end
Experience scope
Categories
Communications Market research Product or service launch Sales strategy Marketing strategySkills
digital marketing research analysis public relations & communications marketing strategyA strong online presence is key to unlocking new markets and building your customer base. Whether you are launching a new product, promoting your business, or trying to reach new audiences, social media is an excellent tool to use. In a group of 4 to 5, students with sales, marketing, and technical backgrounds will work with your organization or brand to conduct an audit of your social media and communications channels and develop a report to help achieve your organization’s goals.
Learners
1. The group must conduct research, complete a social media audit and develop a digital strategy for an organization or brand. The 3 - page report will be in PPT or other presentation format.
2. Students will have up to 20 minutes to showcase their findings and recommendations visually and in an oral presentation. Organizations that participate in this assignment will get recommendations on how to better use social media to achieve their business goals and a digital strategy for their brand.
3. A package of three example social media posts/ideas/contests/promotions and accompanying content.
Project timeline
-
October 9, 2019Experience start
-
October 10, 2019Project Scope Meeting
-
November 14, 2019Midway Check In
-
November 28, 2019Experience end
Timeline
-
October 9, 2019Experience start
-
October 10, 2019Project Scope Meeting
Meeting/call between students and organization to confirm: project scope, communication styles, and important dates.
-
November 14, 2019Midway Check In
Meeting/call between students and organization to ensure that progress is on track halfway through completion.
-
November 28, 2019Experience end
Project Examples
Requirements
- Prepare an overview of the organization, SWOT and a top-line analysis of two competitors.
- Analyze at least 3 channels from the following list: Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, other.
- Identify 3 tools you would recommend to the organization to help optimize and/or measure social media and explain why you selected them.
- Develop a digital strategy that includes 2 measurable objectives, 1 creative idea, 3 digital tactics that incorporate the idea (1 slide each), and how you'd measure success.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
October 9, 2019Experience start
-
October 10, 2019Project Scope Meeting
-
November 14, 2019Midway Check In
-
November 28, 2019Experience end
Timeline
-
October 9, 2019Experience start
-
October 10, 2019Project Scope Meeting
Meeting/call between students and organization to confirm: project scope, communication styles, and important dates.
-
November 14, 2019Midway Check In
Meeting/call between students and organization to ensure that progress is on track halfway through completion.
-
November 28, 2019Experience end