MBA Marketing Strategy Consulting
Timeline
-
February 11, 2018Experience start
-
March 19, 2018Experience end
Experience scope
Categories
Skills
secondary research master of business administration (mba) marketing strategies marketing researchGraduate students at Schulich will research your organization, marketplace and industry through primary and secondary research to analyze your marketing activities and give recommendations.
Learners
Students will provide a report describing the findings from their research, detailing their insights into your company and industry as a whole. They'll provide actionable recommendations to address the issue or challenge that you provided.
Project timeline
-
February 11, 2018Experience start
-
March 19, 2018Experience end
Project Examples
Requirements
Graduate students at the Schulich School of Business will consult with your company to learn about your business and marketing landscape. You can provide students with a key marketing challenge and/or opportunity, but students will use social media and other sources to determine whether or not there are additional consumer centric challenges that also need to be addressed
The team assigned to your company will conduct research to gain insights on changes within the competitive landscape and identify key trends affecting your industry.
They will analyse the data and assess its implications for your organisation to provide you with a strategy to address your marketing challenge at the conclusion of the project.
Project examples include, but are not limited to:
- Identifying additional audiences you could target to help grow your business
- Enhancing brand perception amongst key customer groups
- Creation of signature customer experiences to enhance engagement
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
February 11, 2018Experience start
-
March 19, 2018Experience end