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Data-Driven Marketing Insights Experience

MKTG 3770
Closed
Hamline University
Hamline University
Saint Paul, Minnesota, United States
Josh Beverly
Josh Beverly
Assistant Professor of Quantitative Analysis
4
Timeline
  • March 1, 2025
    Experience start
  • May 6, 2025
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
United States
Any company type
Any industries

Experience scope

Categories
Data visualization Data analysis
Skills
No skills listed
Learner goals and capabilities

In the Marketing Data Insights Experience, students from Hamline University's Marketing Data Analysis course are equipped with practical skills in data analysis and storytelling. They are adept at working with real-world datasets to clean, analyze, and extract actionable insights using Excel. This experience allows learners to apply their classroom knowledge to industry-relevant projects, enhancing their capabilities in marketing, business, and analytics. By engaging with industry professionals, students gain valuable feedback and guidance, fostering a collaborative environment that bridges academic learning with practical application.

Learners

Learners
Undergraduate
Beginner, Intermediate levels
27 learners
Project
50 hours per learner
Learners self-assign
Teams of 3
Expected outcomes and deliverables
  • Comprehensive data analysis reports highlighting key insights and trends.
  • Visual data presentations using Excel charts and graphs to communicate findings.
  • Actionable marketing recommendations based on data-driven insights.
  • Data cleaning and preparation documentation for reproducibility.
  • Final presentation of project outcomes to industry partners.
Project timeline
  • March 1, 2025
    Experience start
  • May 6, 2025
    Experience end

Project Examples

Requirements
  • Analyzing customer purchase data to identify trends and improve marketing strategies.
  • Evaluating social media engagement metrics to enhance digital marketing campaigns.
  • Assessing the effectiveness of recent promotional activities through sales data analysis.
  • Identifying key demographic segments for targeted marketing efforts using survey data.
  • Developing a dashboard to track and visualize key performance indicators for a marketing team.
  • Conducting a competitor analysis using publicly available data to inform strategic decisions.
  • Analyzing website traffic data to optimize user experience and conversion rates.
  • Exploring customer feedback data to improve product offerings and customer satisfaction.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    What relevant information/data will you be able to provide for this project?
  • Q2 - Text short
    Are you available for a brief phone call to discuss the project scope and determine if it is suitable for this experience?
  • Q3 - Text short
    Are there any intellectual property considerations or restrictions for this project?