Enhancing Social Media Presence for Pantheon Cannabis Group
Project scope
Categories
Digital marketing Search engine optimization Social media marketingSkills
cannabis target audience social media analytics auditor's report social media strategy social media content social media content creation digital marketing search engine optimization social mediaPantheon Cannabis Group aims to elevate its social media presence to drive more traffic to its pages. The company seeks to improve its search engine optimization (SEO) and develop an optimal posting schedule for its social media content. The project will involve analyzing current social media metrics, researching best practices for SEO in the cannabis industry, and creating a detailed posting schedule that maximizes engagement. The goal is to apply classroom knowledge of digital marketing and SEO to create a comprehensive strategy that Pantheon Cannabis Group can implement to boost its online visibility and engagement.
Key tasks include:
- Conducting a social media audit to assess current performance.
- Researching SEO best practices specific to the cannabis industry.
- Developing a content calendar with optimal posting times.
- Creating a report summarizing findings and recommendations.
- Creating social media content using the most efficient keywords for our target audience while following the content calendar.
The project will result in several key deliverables that Pantheon Cannabis Group can use to enhance its social media strategy. These include:
- A comprehensive social media audit report.
- A detailed SEO strategy tailored to the cannabis industry.
- An optimized social media posting schedule.
- Created engaging social media posts using the most efficient SEO keywords.
- A final presentation summarizing the findings and recommendations.
Bonus steps in the process would also include:
- Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends.
These deliverables will provide Pantheon Cannabis Group with actionable insights and strategies to improve their social media presence and drive more traffic to their pages.
Students will connect directly with us for mentorship throughout the project. We will be able to provide support in the following fashion:
- Daily communication wtih the mentor via email, zoom and what's app
- Input on choices, problems or anything else the students might encounter
About the company
At Pantheon, our team is the key to success. We’ve designed a culture of inclusivity and as a team, we strive to lead by a good example. We believe in operating in a fair and transparent way to create an environment of trust and respect. We are fueled by a genuine connection with our customers and a passion for the plant. The synergy between legacy and professional experience allows us to honor the plant while delivering consistently at scale.
We believe in fostering strong, authentic partnerships with our clients. We enjoy working with producers that respect the plant and admire the hard work and dedication that goes into producing high-quality biomass. We take great pride in knowing the business we built allows us to work with some of Canada’s most talented growers. It’s a way of doing business that embodies why we started Pantheon in the first place. We have an unwavering commitment to our industry partners and are dedicated to sustainable success.
Our two brands are created with care, in our privately owned 14,000 sq. ft. cannabis processing facility nestled in Salmon Arm, BC. Our team specializes in hydrocarbon extraction and produces a vast menu of premium-quality cannabis concentrates.
Portals
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Vancouver, British Columbia, Canada