Our company is looking to solidify our identity with the logo and basic identity that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.

We are looking for real design templates that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding tools including pitch decks, posters/flyers and graphics for socials.

This will involve several different steps for the students, including:

• Researching the brand identity.
• Work to create a branding guide for us to reference
• Help create prototypes using software tools that can be implemented in our marketing
• Research into the competitors to see what they are doing.
• Creating custom templates

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Research into brand
• Brand reference
• Templates for us to use

Bonus steps would include:

• Custom material for us to use later on

Final deliverables should include

• A start to a brand and communications reference guide
• Prototypes of the logos made with software

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Access to personnel, website analytics, sales and brand collateral, and more
• Names of competitors to understand the market
• Work within the student's software expertise