Healthwise Benefits is seeking to enhance its understanding of the employee benefits insurance industry by conducting comprehensive market research and competitive intelligence. The project aims to evaluate the target audience, which includes businesses of varying sizes looking for employee benefits solutions. By analyzing market trends and competitor strategies, the project will uncover insights that can inform Healthwise Benefits' strategic decisions. The team will focus on identifying key market players, understanding their offerings, and assessing their strengths and weaknesses. This analysis will help Healthwise Benefits position itself more effectively in the market and tailor its services to meet the needs of potential clients. The project will involve data collection, analysis, and synthesis of findings into actionable insights.

- Evaluate the target audience for employee benefits insurance.

- Analyze competitor strategies and market positioning.

- Identify key trends and opportunities in the industry.

- Provide strategic recommendations based on findings.

The project will culminate in a comprehensive report detailing the findings of the market research and competitive analysis. This report will include a profile of the target audience, a competitive landscape overview, and strategic recommendations for Healthwise Benefits. Additionally, a presentation summarizing key insights and recommendations will be prepared for Healthwise Benefits' leadership team.

- Comprehensive market research report.

• Interview or survey small business owners and HR managers to refine your personas

• Explore untapped industries or employer types for lead generation

- Competitive analysis overview.

- Strategic recommendations for market positioning.

- Presentation of key findings and insights.