Climb Onsight is seeking to expand its reach and influence within the climbing community by developing a comprehensive partnership strategy. The goal is to establish mutually beneficial relationships with climbing gyms, festivals, and merchandise providers. This project will allow learners to apply their knowledge of strategic planning, marketing, and relationship management. The team will analyze the current market landscape, identify potential partners, and propose strategies that align with Climb Onsight's brand and objectives. By focusing on these key areas, the project aims to enhance Climb Onsight's visibility and engagement within the climbing community, ultimately driving growth and brand loyalty.

Key tasks include:

- Conducting market research to identify potential partners.

- Developing criteria for selecting suitable partners.

- Creating a partnership proposal template.

- Outlining a communication plan for engaging with potential partners.

The project will result in a detailed partnership strategy document that includes:

- A list of potential climbing gyms, festivals, and merchandise partners.

- Criteria and rationale for partner selection.

- A partnership proposal template, including financial and brand incentives for partnership.

- A communication plan for initiating and maintaining partnerships.

- Recommendations for measuring the success of partnership initiatives.