PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Content Design & Marketing for Member acquisition and retention

[Be sure to include details about your organization’s culture to sum up why a student would love to work with you/N’oubliez pas d’ajouter des détails sur la culture de votre organisation pour résumer pourquoi un étudiant voudrait collaborer avec vous.]

• We are building the world’s best AI personal health coach to help millions with chronic pain live a life with less pain. We are supported by family medicine physicians, Arthritis Society and Biomedical Zone
• we are a diverse and global team, 80% immigrants & POC and 50%, women
• we value different cultures, it is vital for our product too as socio-economic and cultural factors play a major role in helping a person make healthy choices.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

This project combines the knowledge and abilities of 3 functions to create an engaging and repeatable approach to scale member acquisition. This is also an opportunity to work with our CEO (who leads global teams in user and product research to build healthcare products) and Kedar Radhakrishna, MD - Physician by training and Scientific Advisor to Anooka, who leads the content function.

• Graphic Design of assets for Our app, Health content, website, and social media
• Marketing: Social media marketing to increase inbound visitors and potential leads & market research to help with health content planning. Improving our Earned media approaches, how can it be a part of the product?
• UIUX research on best potential pre-enrollment experience for a lead and an easy, intuitive post-enrollment experience for a member

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.

• Graphic Design - Experienced in using Adobe Creative Suite - Illustrator, Photoshop, and Figma (share your portfolio)
• Marketing - Google Analytics, SEO/SEM tools (share prior experience in marketing projects, outline results that you have achieved)
• UIUX - Significantly working in the UX, knowledge and prior projects in UX projects is required, projects that involved conversational experiences preferred (share a key project where you improved the UX), be able to use Figma and Miro

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Content planned to suit a. Social media and digital campaigns with KPIs b. For a better in-app experience
• Content assets, presentation style created for both in-app and marketing experiences
• A better customer experience from Pre-enrolment to the finish of the program, steps to making it pain-free.
• Increase in inbound leads via the website and social media channels, a

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.

• 3-4

There will be a 15min daily huddle on to-do and blockers

There will be weekly progress check-ins

Living in Toronto or the GTA, in-person meetings, fully paid by the company