Holiday Season Social Media and Email Marketing Campaigns
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Project scope
Categories
Digital marketing Marketing strategy Social media marketingSkills
planning scheduling brand awareness marketing campaign management sales email marketing social mediaCasa Di Luce, a company specializing in lighting solutions, aims to enhance its sales and brand visibility during the holiday season. The project involves planning and executing a targeted social media and email marketing campaign for Black Friday and Boxing Day. Students will apply their marketing knowledge to create engaging content that resonates with the holiday spirit and attracts potential customers. The project will focus on developing a strategic scheduling plan to optimize the timing of posts and emails, ensuring maximum reach and engagement. Additionally, students will recommend methods for tracking campaign performance to assess effectiveness and make data-driven adjustments. This project provides an opportunity for students to bridge classroom learning with real-world marketing challenges, ultimately helping Casa Di Luce capitalize on seasonal sales opportunities.
Students will deliver a comprehensive marketing campaign plan that includes:
- Engaging social media and email content tailored for Black Friday and Boxing Day.
- A detailed scheduling plan outlining optimal times for content release.
- Recommendations for performance tracking tools and metrics to evaluate campaign success.
These deliverables will equip Casa Di Luce with a robust strategy to boost sales and brand awareness during the holiday season.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Casa Di Luce is one of Canada’s largest designer lighting showrooms. Working with customers and designers on residential, commercial, and hospitality projects, we are fortunate enough to have our products displayed in Canada’s top interiors. We are experiencing tremendous growth of our e-commerce channel and are looking for help on an exciting project!
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