The Feminine Intelligence Agency (FIA) is preparing to launch the Agency Calculator, a groundbreaking tool that assesses and enhances women’s agency across 20 key dimensions, such as critical thinking, financial autonomy, and emotional resilience. This innovative tool is designed to provide actionable insights for individuals and organizations aiming to support women’s growth and empowerment.

To ensure the success of the launch, FIA seeks a comprehensive marketing strategy that highlights the tool’s unique value, identifies target audiences, and creates a roadmap for effective promotion. Students will work collaboratively to analyze market opportunities, conduct research, and propose strategies to maximize awareness, engagement, and adoption of the Agency Calculator.

The project will involve external analysis to understand the competitive landscape and customer needs, the development of a marketing mix strategy, and recommendations for an integrated communication and social media plan. Students will deliver a detailed report and presentation that FIA can use to guide its marketing efforts.

This project not only provides students with the opportunity to apply their marketing knowledge in a real-world context but also contributes to a mission-driven initiative aimed at creating measurable change.

Deliverables:

1. Market Research and Analysis:

• Conduct external analysis, including customer segments, competitor tools, and market trends.
• Identify key target audiences (e.g., women’s organizations, individual users, educators) and their specific needs.

1. Marketing Mix Strategy:

• Develop recommendations for the Product, Price, Place, and Promotion of the Agency Calculator.
• Provide insights on pricing tiers, distribution channels, and messaging strategies.

1. Social Media Strategy:

• Analyze how to leverage social media channels to reach and engage the target audience.
• Propose content ideas (e.g., infographics, user testimonials, video campaigns) and a calendar of suggested posts.

1. Communication and Branding Plan:

• Create an integrated online/offline communication strategy to build awareness and excitement for the launch.
• Propose key messaging for digital platforms, events, and partnerships.

1. Report and Presentation:

• Submit a 15–20 page report summarizing research, analysis, and actionable recommendations.
• Present findings and recommendations in a 15-minute presentation to FIA representatives.

Expected Outcomes:

• A well-researched, actionable marketing strategy tailored to the Agency Calculator’s goals and audience.
• Insights on how to position the tool in the market and communicate its unique value effectively.
• Recommendations for leveraging social media and other channels to increase visibility and engagement.