Challenge Outline: We would like to develop an action plan for Aviatrix to target and influence businesses to utilise our service ‘TrixTalk’, our female online research community, in order for businesses to gain strategic insight that will increase their ability to be ‘on trend’ and agile.

Key aims/objectives:

1) Develop an understanding of TrixTalk and contemplate how it can evolve from the previous projects run by previous students, interns and staff members into a credible product that clients will use as a regular resource

2) Create your own movement by creating an action plan for targeting and approaching businesses to make use of TrixTalk as a valuable resource that can tap into the thoughts and opinions of women

3) Apply the action plan by identifying and contacting a selection of local businesses that would be suitable clients of the TrixTalk community

4) Identify how TrixTalk can add value to Aviatrix overall, as an independent strategic market research consultancy