Create Visual Branding Elements for Health Coaching Business

Project scope
Categories
Marketing strategySkills
health and wellness coaching marketing newsletters graphic design brand strategy branding templatesWe are looking for students who want to help create visual branding elements for the company. We have a marketing and brand strategist developing a marketing and branding plan. Students will be guided by the marketing and brand plan to develop visual branding elements for the company.
The role entails developing a new look for the company, as guided by the new marketing and branding plan.
This is a great project for a student with graphic design acumen to prove their branding expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
The primary focus for the student(s) will be:
Develop a visual branding guidance template to ensure consistency
Assess all visual content and online presence for opportunities to apply new branding elements and update the company's visual presence and consistency.
Create visual elements, including the following:
- Create a banner and adapt it to the following requirements: Website banner; Facebook Page banner; Weekly Newsletter banner
- Create a set of 12 Instagram post templates
- Create a header and adapt it to the following requirements; Header for company training materials on pdf; Headers for three training programs
Our goal at the end of this experience is to:
· Update our visual presence to be in keeping with the new branding and marketing plan
· Create a consistent image for online and offline artifacts
Initial guidance, access to the new marketing and branding plan for the company, regular check-in via zoom and email, collaborative online space for feedback (google docs and trello)
About the company
Asleep at Last is a coaching business devoted to helping people sleep.
Owned and operated by Sleep Expert Hilary Samuel, her mission is to help people enhance vitality and wellbeing through the power of sleep.
Launched in 2019, the primary service is helping people overcome insomnia forever without medication, through private coaching. In the fall of 2021, a new service will be launched, an ongoing group coaching program to support improved sleep, greater energy and enhanced wellbeing for people struggling with difficulty sleeping and low energy.