The Feminine Intelligence Agency (FIA) is dedicated to empowering women by teaching critical thinking skills and warning them about coercive control in their interpersonal relationships, including dating, love, family, and friendships. Despite the value of these skills, FIA faces challenges as many women perceive these tools as being for those who feel weak or pitiful. To overcome this perception, FIA is seeking to establish a cool, modern, and aspirational brand identity that positions its offerings as essential for savvy and independent women. This project invites talented Art + Design students to create a cohesive and striking visual identity for FIA, incorporating futuristic and stylish design elements that convey strength, empowerment, and sophistication. Additionally, students will develop visually compelling materials, such as posters and social media graphics, to effectively communicate FIA’s research on coercive control in professional and public settings. By avoiding a traditional nonprofit look, the new brand should inspire women to embrace these critical skills with confidence and pride.

• Develop a Modern Brand Identity: Create a unified and stylish visual identity for FIA that reflects its mission to empower independent and savvy women.
• Change Perceptions: Design elements that convey strength and sophistication, challenging the notion that critical thinking skills are for the weak or pitiful.
• Graphically Innovative Materials: Produce impactful posters and graphics that communicate FIA’s research on coercive control, suitable for display in professional environments like doctors’ offices and frontline workers’ facilities.
• Incorporate AI-Based Design: Utilize AI tools and techniques to enhance creativity and innovation in the design process.
• Avoid Nonprofit Aesthetics: Ensure the brand identity is sleek and aspirational, steering clear of traditional nonprofit visuals to appeal to a broader, more empowered audience.

Why This Project is Exciting:

• Innovative Focus: Contribute to defining a new field, Social Discernment, and empower women through impactful and stylish design.
• Creative Freedom: Enjoy the opportunity to design a brand that is both futuristic and aspirational, using traditional and AI-based design methods.
• Meaningful Impact: Help shape the visual identity of an organization dedicated to fostering healthier and more respectful interpersonal relationships.
• Graphical Innovation: Engage in creating visually compelling materials that communicate important social issues, such as coercive control, to a broader audience.

Expected Deliverables:

1. Brand Identity Package:

• Logo Variations: Multiple logo designs in different formats and color schemes that reflect a modern and empowered image.
• Social Media Graphics: Ready-to-use templates for various platforms that maintain brand consistency and appeal.
• Brand Guidelines: Comprehensive PDF detailing all aspects of the new brand identity, including logo usage, color palettes, typography, and imagery guidelines.

1. Graphic Innovation Materials:

• Informational Poster: Design a poster that effectively communicate FIA’s research on coercive control, suitable for display in professional settings like doctors’ offices and frontline workers’ facilities.
• Print Materials: Branded flyers and brochures that support FIA’s outreach and educational efforts, with all written copy provided by FIA.
• Visual Research Summaries: Create visually engaging summaries of FIA’s original research to enhance public understanding and awareness.