Digital Marketing Strategy for Sports Data Start Up
Project scope
Categories
Market research Product or service launch Marketing strategySkills
target market digital marketing application programming interface (api) sports analytics email marketing social media search engine optimization business to business new product developmentRolling Insights was founded in 2018 as a startup incubated within Rolling Wave Consulting.
Rolling Insights is a remote-only startup focused on building no-code sports analytics solutions for avid fantasy managers and sports data lovers. Rolling Insights recently acquired new B2B technology called Data Feeds that provides sports data to developers and businesses via API delivery. Rolling Insights is looking for a comprehensive and actionable digital marketing strategy to support the launch and growth of this new product offering.
We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. We want an actionable digital marketing plan that we can follow, or hand off to someone to execute.
The main questions we’d like students to help us answer are the following:
- How should we segment our target market?
- How should we promote our company?
- How should we promote our new product?
- What digital channels should we utilize? (ie: social media, email marketing, participation in online forums)
- What budget is appropriate for advertising?
- What messaging should we use?
- How can we optimize the website for SEO?
The desired outcome of this project is an actionable digital marketing plan that can be handed off to Rolling Insights team members to execute.
Weekly alignment meetings with teams to answer questions and provide feedback.
Access to team leaders via slack and email.
About the company
At Rolling Wave Consulting, we help organizations achieve their goals through structured project management and forward-thinking solution design. In 2018, we launched Rolling Insights (rolling-insights.com) as an internal startup focused on innovation in sports data and analytics.
Rolling Insights now operates as a standalone sports data analytics company, offering two flagship products:
1. SportWise – A consumer-facing web app that delivers advanced sports analytics for fantasy sports enthusiasts and content creators.
2. DataFeeds – A real-time API solution that provides small businesses and developers with accurate, affordable sports data for use in apps, platforms, and digital products.