The Indigenous Youth Outreach Program (IYOP) aims to empower Indigenous youth through educational and community engagement initiatives. However, the program currently lacks a cohesive digital marketing strategy to effectively reach and engage its target audience. The goal of this project is to create a comprehensive digital marketing strategy and a social media marketing campaign tailored to attract new program locations, volunteers and facilitators. This will involve analyzing current digital marketing trends, understanding the specific needs of Indigenous communities, and developing a strategy that leverages various digital platforms to maximize outreach and engagement. The project will provide learners with the opportunity to apply their classroom knowledge in digital marketing, social media management, and cultural competency.

The project will result in a detailed digital marketing strategy document and a fully developed social media marketing campaign. Specific deliverables include:

- A comprehensive digital marketing strategy report, including market analysis, target audience identification, and recommended digital channels.

- A content calendar for social media posts, including culturally relevant and engaging content ideas.

- Sample social media posts and graphics tailored to the Indigenous Youth Outreach Program.

- A set of key performance indicators (KPIs) to measure the success of the digital marketing efforts.