Graceline Community Digital Content Creation

Open
Graceline Community
United States
Edward Willis
President
1
Project
Academic experience
50 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Social media marketing
Skills
content creation target market digital content strategic communication blog posts content strategy digital content creation digital marketing social media
Details

The Graceline Community is seeking to enhance its digital presence by creating content that resonates with its vision, mission, and target market. This project involves a team of students who will develop a series of digital content pieces, such as blog posts, social media updates, and short videos, that align with the organization's core values and objectives. The goal is to effectively communicate Graceline Community's mission to its audience, thereby increasing engagement and awareness. Students will be provided with a comprehensive briefing on the organization's vision and market segment to ensure alignment. The project will allow students to apply their classroom knowledge in digital marketing, content creation, and strategic communication. By the end of the project, students will have gained practical experience in crafting content that is both impactful and aligned with organizational goals.

Deliverables

- A content strategy document outlining the approach and types of content to be created.


- A series of at least five digital content pieces, including blog posts, social media updates, and short videos.


- A presentation summarizing the content strategy and showcasing the created content.


- A reflection report detailing the learning experience and insights gained during the project.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

No poverty

About the company

Company
United States
2 - 10 employees
Non-profit, philanthropic & civil society
Representation
Community-Focused

Graceline Community Inc. was formed by a group of professionals with shared values and extensive backgrounds in finance and business. After many months of meeting, discussing, and researching the need for a credit union that would provide economic empowerment to marginalized people, we incorporated with the intention of bringing the credit union to life.
We are aware of the inequity in our banking system and feel compelled to address it on the behalf of the unbanked, underbanked, underserved people of color across America. Our focus does not end there; we seek to serve women and people of moral conscience who seek an ethical banking choice.
Due to Covid-19 it is hard to predict the opening of our first brick-and-mortar facility, but we are striving for the latter part of 2022.
We intend to offer financial empowerment news, videos, and articles plus we will offer insight into how to benefit from the trillions of federal dollars coming down the pike.