FIA (Female Intelligence Agency) is a research-driven organization committed to educating women on social discernment—especially the recognition and navigation of subtle manipulation tactics. Through workshops, research initiatives, and educational resources, FIA empowers women with the knowledge and confidence to address coercive or manipulative behaviors effectively.

ChatBoy is FIA’s flagship AI-driven platform designed to help women identify manipulative language in real-time and respond with measured, neurofeedback-based techniques. Envisioned as a “Duolingo for manipulative language,” ChatBoy combines curated Q&A scenarios, engaging gamification, and advanced conversational AI to build awareness and communication skills for users.

The primary goal is to raise awareness, establish credibility, and drive user adoption of the app. The project will involve analyzing the current market landscape, identifying target demographics, and crafting a marketing strategy that leverages both digital and traditional channels. Learners will apply their classroom knowledge of marketing principles, consumer behavior, and digital media to create a comprehensive plan. The project will focus on understanding the unique challenges faced by the app in gaining traction and devising creative solutions to overcome these barriers. This initiative will provide learners with practical experience in strategic planning and execution within the context of a socially impactful product.

https://docs.google.com/presentation/d/19BSt0OVwNAWV2k6gmnjM8INF7xTbvUowHR7FhVB6CwQ/edit#slide=id.p

Identify Possible Partnerships

• Research potential collaborations with educational institutions, women’s advocacy groups, mental health organizations, or influencers aligned with FIA’s mission.
• Explore co-branded opportunities to enhance ChatBoy’s reach and credibility.

Define Target Markets

• Conduct market segmentation to pinpoint specific user demographics (e.g., college students, young professionals, women’s support networks) most receptive to ChatBoy’s solution.
• Develop user personas that reflect distinct needs, motivators, and challenges.

Develop a Go-to-Market Strategy

• Create messaging frameworks that clearly convey ChatBoy’s benefits—focusing on empowerment, user-friendly design, and expert-backed research from FIA.
• Outline digital marketing tactics (social media campaigns, SEO, targeted ads) and in-person outreach (conferences, workshops, speaking engagements) to attract and retain users.

Articulate ChatBoy’s Benefits

• Highlight ChatBoy’s unique value proposition: an engaging, accessible, and research-supported platform that teaches women to recognize and respond to manipulative language.
• Demonstrate ROI or success metrics for prospective partners, sponsors, and future investors.

Produce a 35–50 Slide Marketing Plan Proposal

• Compile market research, partnership recommendations, messaging strategies, and actionable growth tactics into a cohesive presentation.
• Include an implementation timeline, budget considerations, and key performance indicators (KPIs) for measuring success.