Blue Marble Academy, a tech-focused education business, is looking to boost its brand awareness and enrollment numbers through a targeted marketing campaign. The project involves developing a comprehensive 2–3-month marketing strategy that aligns with the academy's goals of increasing engagement and supporting enrollment in upcoming programs. The student team will be tasked with crafting a strategic plan that includes creating engaging content and digital assets tailored to the academy's target audience. The campaign should leverage digital marketing channels to maximize reach and impact. The project offers learners the opportunity to apply their classroom knowledge in marketing strategy, content creation, and digital marketing tools to a real-world scenario. The ultimate goal is to create a high-impact marketing campaign that effectively communicates Blue Marble Academy's value proposition to prospective students.

The project deliverables include a detailed marketing strategy document outlining the campaign's objectives, target audience, and key performance indicators. Additionally, the team will produce a suite of digital marketing assets, such as social media posts, email templates, and promotional graphics. A content calendar for the campaign duration will also be developed to ensure timely and consistent messaging. Finally, a presentation summarizing the strategy and expected outcomes will be delivered to Blue Marble Academy's leadership team.

Key Deliverables:

• Marketing strategy document (target audience, positioning, key messages, goals)
• 2–3 month content calendar with post types and suggested captions
• 3–5 short video clips for promotion (30–90 seconds each)
• Social media graphic templates (Canva or equivalent)
• Recommendations for platforms, scheduling tools, and metrics tracking