Digital Marketing Strategy - NAM - Mobile apps
Project scope
Categories
Market research Marketing strategySkills
target market digital marketing social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
- Company CEO will lead the project
- Review meetings when neccessary to better understand our business and goals
About the company
We are an IT company, specialized in mobile app developments, IoT, API integrations and automation. We are experts in mobile app development for Android and iOS in devices such as smartphones, tablets and smartwatches. Since 2012, our main goal is to provide businesses with the best and the highest quality IT Software Solutions in order to solve their challenges and improve the way they do business. *** Industries such as Health, Transportation, Banking, Smartcities, Retail. Ultimately, end consumers and employees use technology through mobile. This layer (mobile) really near to the user is the one we work in. Strong expertise on app integration with company resources (ERP, CRM, ...). ** Working with technologies such as NFC, QR codes, Bluetooth, Proximity beacons, GPS positioning.