Search Engine Optimization and Marketing

Closed
True North Coaching
Vancouver, British Columbia, Canada
Laura North
Life Coach
2
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
business analytics business strategy research sales & marketing marketing strategy
Details

The goal for this project is to optimize True North Coaching's position on search engines and offer suggestions towards better marketing. In 2001 True North Coaching was one of the first websites for personal life coaching. Google Ads were inexpensive at that time and they facilitated the company getting a global presence. With success Laura has not needed to market much at all as referrals kept her practice full. True North Coaching is looking to expand and cater to a global market again. The company will be bringing on associate coaches in the near future to work with families who own and work in family businesses. So we would like to enhance our marketing campaigns through re-evaluating our customer segmentation. We would like to implement cutting edge technology to analyze our customer segmentation, relative to each of our products and services. From the analysis, we hope to gain insights that will enhance our strategy and help us target our product/service marketing to viable clients.

Deliverables
No deliverables exist for this project.

About the company

Company
Vancouver, British Columbia, Canada
Unknown industries

True North Coaching launched in the spring of 2001 by Laura North, one of Vancouver, BC's first certified coaches. Laura coaches people on all aspects of their lives: health, education, career, finance, relationships, recreation, spirituality and personal growth. She is like a personal fitness trainer for your whole life. Laura offers a Complimentary 60 minute coaching session to anyone looking to hire her as a coach. A good match between the coach and the client is paramount to the success of the coaching. The initial agreement is for a 3 hour Discovery Session followed by 4 months of coaching 3 times a month for 40 minutes. Clients usually keep coaching for up to a year and some have coached with Laura over a decade. The feedback Laura gets is that with coaching client's lived has clarity. focus and momentum.