We developed a new technology that uses virtual reality for a key vision assessment. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity?

2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?

3. Who are our primary, secondary, and tertiary competitors, and how do we differentiate ourselves?

4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

The student(s) will need to perform the following to achieve the project goal:

• A market analysis of the vision assessment market
• A realistic cost assessment for producing and marketing our product
• Generate a competitor matrix that benchmarks our solution and company to primary and secondary competitors
• Apply medical device marketing techniques to build an advertising and marketing plan for our launch

The final deliverables should take the form of:

• A final report with references, that will include market sizing (TAM, SAM, SOM), competitor matrix, and medical device product launch strategy
• A 30-minute presentation

Students will connect directly with the employer for mentorship and supervision throughout the project. Students are encouraged to seek mentorship from their marketing professors and will have support accessing industry reports.