Milestone Ceremonies aims to enhance its business model by understanding the current market landscape and identifying emerging trends in the ceremony industry.

The project focuses on conducting a comprehensive market analysis to uncover potential gaps and opportunities that can be leveraged for increased profitability.

Learners will apply their knowledge of market research methodologies to gather and analyze data on consumer preferences, competitor offerings, and industry trends.

The goal is to provide actionable insights that can inform strategic decisions for Milestone Ceremonies, enabling them to offer innovative and competitive services.

This project will allow learners to bridge theoretical knowledge with practical application, enhancing their skills in market analysis and strategic planning.

The project deliverables will include a in depth market analysis report highlighting key trends, consumer preferences, and potential market gaps.

Additionally, learners will present a strategic recommendation document outlining actionable steps for Milestone Ceremonies to capitalize on identified opportunities as well as economic technology, and/or social trends that we need to know about, the pricing strategies and what is going on under the pricing trends (external factors like COVID-19 happening, the impact of AI, and how it affecting many businesses), the forecasting of economic trends.

The deliverables will also include a presentation summarizing the findings and recommendations, providing a comprehensive overview of the market landscape and strategic insights.