African Geospace, a leader in space and geospatial technology and data, seeks to enhance its digital presence and reach a broader audience. The goal of this project is to design and implement a comprehensive digital marketing campaign that effectively communicates the company's innovative solutions and services. Learners will analyze current market trends, identify target audiences, and develop strategies to increase brand awareness and engagement. The project involves creating content for various digital platforms, including social media, email marketing, and the company's website. By applying classroom knowledge in digital marketing and analytics, learners will gain hands-on experience in crafting a campaign that aligns with African Geospace's objectives and values.

The project deliverables include a detailed digital marketing strategy document outlining the campaign's objectives, target audience, and key performance indicators. Additionally, learners will produce a content calendar, sample social media posts, and email marketing templates. A final presentation will summarize the campaign's expected impact and provide recommendations for future marketing efforts.