The Agency Calculator, developed by the Feminine Intelligence Agency (FIA), is a groundbreaking tool designed to help individuals assess and enhance their agency across 20 interconnected dimensions, such as critical thinking, financial autonomy, emotional resilience, and boundary setting. Inspired by the United Nations Sustainable Development Goals (SDGs), the Agency Calculator provides a shared framework for identifying personal challenges, guiding growth, and aligning organizational efforts to deliver targeted support.

This tool addresses a critical gap in personal development and organizational alignment by offering tailored insights. Individuals can pinpoint specific areas for improvement and access programs or resources designed to support their progress. Organizations benefit from a common language and measurable outcomes, enabling them to better connect with those who need their services most. By fostering clarity and coordination, the Agency Calculator strengthens both individual growth and collaborative efforts within the larger ecosystem of personal and systemic change initiatives.

Launching this tool successfully requires a comprehensive strategy to effectively communicate its value, engage target audiences, and generate enthusiasm. This project will task students with developing a robust launch strategy, including market research, messaging, and a marketing plan that combines digital and traditional outreach. The goal is to position the Agency Calculator as a transformative tool in the personal development space and ensure it is widely adopted by individuals and organizations alike.

Why the Agency Calculator is Powerful:

The Agency Calculator represents an innovative approach to addressing challenges at both personal and systemic levels:

• Personal Growth: It allows users to clearly identify specific areas for improvement, such as emotional intelligence or decision-making, and take actionable steps to thrive without trial-and-error learning.
• Organizational Insight: The tool creates a shared framework for understanding and addressing the needs of users, fostering data-driven strategies and measurable results.
• Systemic Collaboration: By providing clear, measurable insights, the Agency Calculator enables organizations to align their efforts and ensures resources reach those who need them most.
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This combination of individualized insights and collaborative potential makes the Agency Calculator a unique and effective tool for driving measurable progress.

Potential Deliverables:

Market Research:

• Conduct an in-depth analysis to identify target audiences, including advocacy groups, support organizations, and individual users.
• Research audience needs, motivations, and challenges to inform messaging and outreach strategies.
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Unique Selling Proposition (USP):

• Develop a clear and compelling USP that articulates the value of the Agency Calculator.
• Highlight its key features, such as its measurable outcomes, modular framework, and ability to connect users with tailored solutions.

Marketing Plan:

• Design a comprehensive marketing plan that includes:
• Digital Strategies: Social media campaigns, targeted ads, email marketing, and influencer collaborations.
• Traditional Outreach: Partnerships with organizations, event marketing, and community campaigns.
• Provide actionable steps to raise awareness, engage key audiences, and build anticipation for the launch.