RMIT Vietnam
RMIT Vietnam
Log in Sign up

User Behavior Analysis for Enhanced Conversion

Open
Osteorelief
Osteorelief
Vaughan, Ontario, Canada
Onkar B
Co-founder
(11)
4
Project
Academic experience or paid work
65 hours of work total
Learner
Ontario, Canada
Intermediate level

Project scope

Categories
Data analysis Digital marketing Marketing analytics
Skills
strategic planning user research behavioral analytics sales demographic transition user experience (ux) digital marketing data analysis
Details

Osteorelief seeks to optimize its website to boost service bookings and massage gun sales. The project involves analyzing user behavior to identify patterns, bottlenecks, and opportunities for improvement. Learners will examine traffic sources, time spent on key pages such as services, blog, and product pages, as well as cart abandonment rates and demographic trends. By understanding these elements, the team will uncover insights that can guide actionable strategies to increase conversions and enhance the overall user experience. The project aims to bridge classroom knowledge with real-world application, focusing on data analysis and strategic planning within the digital marketing domain.

Deliverables

The project will culminate in a comprehensive report detailing the analysis of user behavior on the Osteorelief website. Key deliverables include:


- A detailed analysis of traffic sources and user engagement on key pages.


- Identification of patterns and bottlenecks affecting service bookings and product sales.


- Recommendations for actionable strategies to improve conversion rates and user experience.


- A presentation summarizing findings and proposed strategies to Osteorelief stakeholders.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://osteorelieve.ca
Vaughan, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical
Representation
Minority-Owned Small Business Sustainable/green Community-Focused

Our purpose is to help every individual by providing pain relief products through the use of percussive therapy devices. Every day, individuals are suffering from a musculoskeletal disorder or muscle pain. At Osteorelieve, we are dedicated to providing you with natural solutions that can improve and maintain your wellness care. We believe all individuals should be able to live a healthy lifestyle and carry on with their daily life tasks.