Enhancing Community Learning's Digital and Local Engagement
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Project scope
Categories
Digital marketing Community engagement Event planning Marketing strategy Social media marketingSkills
planning scheduling event management marketing planning marketing strategies marketing salesCommunity Learning Adult Student Society - Lac La Biche & District aims to strengthen its online presence and community engagement. The project focuses on developing and implementing effective marketing strategies to raise awareness of the organization's services. By enhancing their digital footprint, the organization seeks to connect more effectively with the community and attract a wider audience. Additionally, the project involves planning and scheduling community events to foster greater engagement and participation. The learners will apply their classroom knowledge in marketing and event management to achieve these objectives. This project provides an opportunity to work on real-world marketing challenges and contribute to the organization's growth and visibility.
Task One – Marketing of Furniture /Large Items & Barrel Gardens
- With support of staff develop a marketing plan for Furniture and large items that are donated to
Community Learning
- Make an inventory and take pictures of items
- Make a bulletin board with items for sale
- List items on local garage sale sites
- Working in conjunction with staff develop a tab on the website that items can be listed
- Prepare and develop posts for social media
- Track people who donate items and provide a thank you email
Barrel Gardens
- Prepare a marketing plan for barrel gardens – posters, social media, etc.
- Design an order form for Barrel Gardens – the form needs to be online as well as hard copy for
those who are not online – Support can be given by staff
Task Two
Sponsor & Supporter Recognition Certificates – Volunteer Recognition
- Design a plan to recognize Sponsors
- Print sponsor names on approximately 50 certificates
- Put printed certificates
Volunteer Recognition
- Develop a plan to recognize volunteers
- Could involve planning event – potluck luncheon, meeting to recognize the accomplishments
Task Three
Earth Day Happening Event
- Working as part of a committee the student will coordinate the Earth Day Happening Event.
Tasks may include.
- Plan events 0 including Recycled Art Contest
- Marketing of the Event – posters, social media posts
- Proposed budget
- Canvas for sponsorship to cover costs of the event
Deliverable One
- Work with staff to explore the needs and scope of the projects
- Attractive bulletin board with photos of items for sale
- At least 25 posts on social media of items for sale
- Order form for Barrel Gardens – online and hard copy
- Marketing plan for barrel gardens – poster developed
Deliverable Two
- Sponsor certificates in frames ready to distribute
- One or more volunteer recognition events planned and hosted
Deliverable Three
- Earth Day Happening Event planned with budget
- Ten sponsorship requests have been distributed
- Marketing of event is prepared – posters etc.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Vision:
Changing Lives Through Learning in Connected Communities!
Mission:
To inspire cooperation, collaboration, and partnerships in the community to best serve all
people in a safe, welcoming, inclusive environment that helps reduce their barriers to
employment, and/or increase their skills to fully participate in society.
At the Community Learning Hub, five divisions provide holistic services.
Adult Literacy
Learners are supported in improving foundational skills; reading, writing, document use,
numeracy, computer use, thinking and oral communication.
Conversational English, French, & Spanish
Basic Computer
Senior Tech Time
Language Proficiency
Canadian Citizenship Preparation
Community Literacy
Strategies are used to increase literacy rates in our communities
Community Bookshelf – Used books accepted and free to be picked up
World Book Day – April 23, 2025
Family Literacy Day – January 27, 2025
Earth Day Happenings – April 26, 2025
Keep items out of the landfills – donations accepted of books, food, clothing
housewares etc.
Capacity Building
People from ALL backgrounds are supported to navigate the complex network of community
and government services. A holistic approach allows learners to determine their pathway and
access services to allow positive changes in his/her life.
Leadership & Innovation
Securing partnerships and funding to operate the five divisions.
Food Literacy
This is a multifaceted Division, which includes Stone Soup Food Center, Courses, & Increasing
Food Sustainability.
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