Main Objective:

The primary objective of this project is to generate early user sign-ups and engagement for the Amicare app through direct outreach in digital communities.

Tasks and Activities:

• Identify and vet 30+ high-potential online communities (e.g., Facebook groups, local forums) with active audiences aligned with Amicare’s target users.
• Craft tailored outreach messages and value propositions for different audience segments (e.g., caregivers, seniors’ family members).
• Post and engage in selected communities to generate interest, answer questions, and drive traffic to the app.
• Track interactions, responses, and conversions from each channel to identify the most effective acquisition strategies.

Deliverables:

• A vetted list of online communities with estimated reach and engagement strategy per group.
• 3–5 tested outreach message templates with performance data.
• Weekly progress reports summarizing activities, user engagement, and number of sign-ups generated per channel.
• A final acquisition performance report detailing conversion metrics, top-performing channels, and strategic recommendations for scaling grassroots outreach.

Students are expected to execute and optimize a grassroots user acquisition campaign for the Amicare app. This includes identifying online communities, crafting outreach strategies, and directly engaging with potential users to drive measurable sign-ups and app usage.

Exact Tasks and Deliverables:

• Community Prospecting Report: A curated list of 30+ relevant Facebook groups and digital communities with notes on audience size, relevance, and posting guidelines.
• Outreach Content Pack: 3–5 custom outreach message templates optimized for different audience segments.
• Engagement Activity Log: A running document or dashboard tracking daily outreach efforts, group interactions, and user responses.
• Weekly Impact Reports: Summaries of outreach activities, estimated reach, user engagement, referrals and number of sign-ups or actions driven from each channel.
• Final Performance Report: A comprehensive analysis outlining total conversions, top-performing strategies, lessons learned, and recommendations for scaling user acquisition.