KnowQuest - Academic Feedback Platform - A Marketing Project-b
Project scope
Categories
Communications Market research Operations Marketing strategySkills
event management project planning marketing event coordination vendor coordinationAssisting with the marketing plan.
Coordination of marketing plan.
Marketing plan (as it stands) consists of a $5,000 budget and a goal of acquiring 10,000 users.
Channels: Vary depending on the selected strategy.
More details: We have a full PPT presentation, 170+ page business plan, including marketing plan (overall), and branding guidelines.
About the company
KnowQuest is the next evolution in online feedback, built from the ground up to maximize the value and meaningful information of reviews.
KnowQuest replaces existing feedback mechanisms with one that uses a custom credibility check, more honest feedback, is more secure, drowns out trolls, and yields actionable results.
We built a superior feedback platform from the ground up to address the unique needs of reviewers, and to add the most value to the purchasers of aggregated ratings. The C.A.S.H. platform was born!
Credibility: Credibility is checked prior to ‘unlocking’ the ability to rate
Anonymity: Ratings and Reviewers are anonymous, aggregated, and carry no repercussions
Security: No personal information collected, stored, or sold (beyond some basic login info)
Homogeneity: Ratings are broken down, comparable, and meaningful (not just 1-5 stars)