Orso Activewear aims to enhance its online presence and customer engagement through a targeted digital marketing campaign. The project involves creating a cohesive strategy for social media platforms and email newsletters to increase brand awareness and drive sales. Learners will analyze current market trends and Orso's existing digital footprint to identify opportunities for improvement. The project will require developing creative content tailored to Orso's target audience, scheduling posts, and crafting engaging email newsletters. The goal is to boost Orso's online visibility and foster a stronger connection with its customer base. This project provides learners with the opportunity to apply marketing theories and digital tools learned in the classroom to a real-world scenario, focusing on strategic planning and content creation.

The project deliverables include a comprehensive digital marketing strategy document, a content calendar for social media posts, and a series of email newsletter drafts. Additionally, learners will present a final report summarizing the campaign's expected impact and potential metrics for success. These deliverables will demonstrate the learners' ability to integrate classroom knowledge with practical marketing applications.