C & M Service, a company seeking to expand its market presence, requires a strategic marketing plan that is both sound and cost-effective. The goal of this project is to develop a comprehensive marketing strategy that leverages current market trends and aligns with the company's growth objectives. Students will analyze C & M Service's current market position, identify target audiences, and propose actionable marketing tactics. The project will involve researching competitors, understanding customer needs, and evaluating various marketing channels to determine the most effective approach. This project provides an opportunity for learners to apply marketing theories and concepts learned in class to a real-world scenario, enhancing their strategic thinking and analytical skills.

The deliverables for this project include a detailed marketing plan document that outlines the proposed strategies and tactics. This document should include:

- An executive summary of the marketing plan.

- A SWOT analysis of C & M Service.

- Identification of target market segments.

- Recommended marketing channels and tactics.

- A budget estimate for the proposed marketing activities.

The final deliverable should be a professional report that can be presented to C & M Service's management team, demonstrating a clear understanding of the company's marketing needs and proposed solutions.