New Product Marketing Strategy
Closed
Coquitlam, British Columbia, Canada
Project
Academic experience
120 hours of work total
Learner
Coquitlam, British Columbia, Canada
Advanced level
Project scope
Categories
Market research Product or service launch Marketing strategySkills
originality creativity market research marketing business
Through this project students are expected to:
- Survey potential customers and conduct user testing
- identify competitors and develop a competitive matrix
- Identify potential customer profiles, markets, and sales channels
- Research, propose, and validate brand name candidates
- Develop marketing materials and collateral for investor presentations and marketing campaign
The final goals are:
- A report of research conducted
- Proposed brand name candidates based on research
- Marketing materials and collateral for investor presentations and marketing campaign
No deliverables exist for this project.
About the company
Company
Coquitlam, British Columbia, Canada
2 - 10 employees
Sales, Trade & international business, Manufacturing, Hospital, health, wellness & medical, It & computing
+ 4
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Family-Owned Sustainable/green Social Enterprise Neurodivergent-Owned Immigrant-OwnedInfogenetica Solutions Ltd., is a Canadian privately-owned family company.
Our mission is to develop high-quality 100% natural nutraceutical and cosmetic products and customized solutions that will help our clients play an active role on the maintenance and improvement of their health and increase their quality of life.