Innovate Landfill Solution Canada is expanding its RE-CUP initiative at York University's Keele Campus, aiming to promote sustainable waste management through a 4 to 5-week event. The project involves setting up 15 stations across various campus buildings to encourage recycling and proper waste disposal. The goal is to increase awareness and participation among students and staff, leveraging digital marketing strategies and effective event coordination. Learners will apply their classroom knowledge in marketing and event management to create a cohesive campaign that engages the university community. The project will focus on developing promotional materials, coordinating logistics, and ensuring smooth operation of the event.

- Develop a digital marketing strategy to promote the RE-CUP initiative.

- Coordinate event logistics, including station setup and maintenance.

- Engage with the university community to increase participation.

- Monitor and report on the event's success and areas for improvement.

The project deliverables include a comprehensive digital marketing plan, promotional materials, and a detailed event coordination strategy. Learners will also provide a final report evaluating the event's success and offering recommendations for future initiatives. The deliverables will demonstrate the application of marketing and event management skills in a real-world setting.

- Digital marketing plan and promotional materials.

- Event coordination strategy and logistics plan.

- Final report with evaluation and recommendations.