Product Launch Strategy - Social & Digital Savvy, we want you!
Number of individual students required: 4 We are launching a line of CBD Lifestyle products in January. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. What is the total market size for this opportunity in the US States where cannabis products can be sold? 2. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market. Students will: - create social media posts and place in a scheduled calendar to create hype, aggregate new customers and entice sales (social bee is the tool we use) for Hiplivesshop.com, hiplives.com, evescollective.com, sharonlove.ca - utilize our CRM to send promotions to our internal leads from advertisements created - use templates and posted content from hiplives.com to create engaging social posts for brand awareness - create contest giveaway options - support brand partners and create sponsorship and advertising space for sale posts
Virtual Intern *1 spot remains* Event Coordinator!
Positions available: 6 Our organization is able to offer a virtual internship opportunity for 6 marketing students or teams. The primary focus for the student is: Eve’s Collective - #hatsfordays Event held in September ○ Create rules+ About page for the website ○ Registration and Entry content intake form ○ Create a Call to Action using the premade assets and content available using Canva ○ Utilize current sponsorship deck to package the event within as an additional opportunity for sponsors ○ Source corporations/schools/businesses and women centric organizations to target for registration ○ Create prizing for 3 categories and how to win ○ Contact Guinness Book of World Records to set a record for most hats worn (number to beat is 33) and see process for promoting Our goal at the end of this experience is: Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach larger audience, and effectively promote our brand through compelling content We will plan to communicate with our virtual intern(s) using these communication tools: email/Whats App/Zoom Primary contact : Amie, CEO Secondary contact: Shery, Digital Development Manager
Financial Analysis & Investment Proposal- help us, help you!
We are looking to complete a financial spreadsheet that is 85% complete and would like to involve students in this exciting time as we work to revise our a financial business plan. We can provide access to internal documentation and other information as needed. Based on our unique goals and constraints, we would like students to finish off what has been started and teach the owner how to best achieve the growth plans through the targets established. The plan should include the already structured but required line items and formulas: Sales forecasting Targets for sales Income projections (conservative and aggressive) Assets and liabilities Break-even analysis investment ROI and ask
Strategic Prospecting Plan - 1 intern to work in a team * VIRTUAL
Number of individual students required: 1 STUDENT Number of students required to work in team: 1 TEAM OF 2 STUDENTS To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
Sales Distribution Mgmt - only 1 spot remains!!
Number of individual students required: 3 As a start up, i am looking for several channels to be further developed and then implemented. * E Commerce integration across site, social and embedded throughout for secure easy check outs * Create prospect list for exploring new products to carry or collaborate with. Identifying new potential accounts that align with our current customer base. * Make an excel spreadsheet with products, sku, descriptions for house brand(s) as well as partnerships. Cost, wholesale, MSRP and affiliate marketers. * Determine the needs for sales growth and opportunities for distribution for the highest performing products. Compiling relevant market information. * Affliate program assets, social posts, onboarding protocol and scope of their role to be created all as a package that affiliates will have access to upon registering to become a sales affiliate . Building a customizable outreach script. * Source packaging for samples and options for branded swag. Creating a simple tracking framework, including metrics, for measuring outreach success. Create the template responses to Q&A, e commerce check out /shipping and tracking emails . The final project deliverable is to successfully have moved all brands/services and products to a one check out end user . This should be compiled and shared as a tracking tool in google analytics so that all products are traceable and updated in one place to then ensure tracking, analytics, content for sales and margins as well as input or remove data is able to sync across all channels. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
Digital Content Creation *1 team of 2 or 2 individuals*
Positions available: 1 team of 2 person We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We rebranded in December and currently managing the monthly updates to the site and newsletter independently. Digital Developer adds all to the site thereafter. The content isnt tying to the products and services , nor being shared on other platforms effectively for the business and its partners. Owner is sole proprietor and zero bandwidth so requires 2 eager , self starting individuals that take iniative, ask the right questions (ones that cannot be answered by google or have been outlined initially in training) . An asset would be for a cannabis or health advocating youth to apply as this is a growing industry and virtual so very trendy in its ability to reach others. Great exposure for the right people! To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. We have the year planned for newsletter, events, collaborations and the themes are in place. Ideally the writers will research topics that align with the theme and brands mission/values to place recipes, crafts, holistic health tips, cannabis centric news and themed content into a share folder . This role would pair nicely with the social media intern so to create calendar and content / advertising /newsletter folders for the year. ( this currently takes the owner 5-6 hours a month so i think 1 intern would be able to complete the year in 80 hours for the web site themed content. Intern#2 would work on several short videos to cover 9 months of themes and what to expect at Hip Lives as well as radio commercial audio scripts for each. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. We are a team of 2 and the owner is a brand strategist by nature so is eager to hand over the reigns to someone else that can execute her creative targets A student or team with excellent writing and video skills would be the ideal candidate for this project.
Marketing Intern
Positions available: 1 Looking to learn and get experience in marketing in the cannabis industry? Look no further! Our mission at Eve's Collective is to build a female-dominated cannabis movement that will grow as a recognizable icon that women can trust and celebrate. In June 2021 we are launching a 4-part event series as well as a media network that enables brands to reach cannabis-friendly women through unique and impactful initiatives. We’re looking for a student to help us source, curate, write, produce, and post on our social media channels content implementing strategies to increase awareness and drive membership for Eve's Collective and/or ticket sales to our event series. Based on our goals, we are looking for the student to work on the following: Content Calendar Curation: timely deployment of all our social media content to Eve's Collective membership and drive event ticket sales Social Media Management: overseeing different channels that we own and keeping them up-to-date Post social media posts following approved content calendar Increase followers: Comment on, follow and like other like-minded brands and influencers Respond to or forward any customer service requests Increase engagement; respond to comments, likes etc. on proprietary posts Reporting - Using approved KPI's, report on impact of marketing tactics (e.g., establish marketing funnel - traffic by source to website/landing page/ticket sale or membership) If you're passionate about social media and want to get experience in this desirable new industry, apply today!
Product Launch Strategy - US Market Only
Number of individual students required: 1 We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. What is the total market size for this opportunity in the US States where cannabis products can be sold? 2. Who are our closest competitors and how do we differentiate ourselves? 3. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
Virtual Intern *1 spot remains* Great team culture!
Positions available: 6 Our organization is able to offer a virtual internship opportunity for 6 marketing students or teams. The primary focus for the student is: Eve’s Collective - #hatsfordays Event held in September ○ Create rules+ About page for the website ○ Registration and Entry content intake form ○ Create a Call to Action using the premade assets and content available using Canva ○ Utilize current sponsorship deck to package the event within as an additional opportunity for sponsors ○ Source corporations/schools/businesses and women centric organizations to target for registration ○ Create prizing for 3 categories and how to win ○ Contact Guinness Book of World Records to set a record for most hats worn (number to beat is 33) and see process for promoting Our goal at the end of this experience is: Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach larger audience, and effectively promote our brand through compelling content We will plan to communicate with our virtual intern(s) using these communication tools: email/Whats App/Zoom Primary contact : Amie, CEO Secondary contact: Shery, Digital Development Manager
Media Marketing Intern ** only 1 spot remaining!! **
We’re looking for students to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. Based on our goals, we are looking for the student to work on the following: Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site Social Media Management: overseeing different channels that we own and keeping them up-to-date Content Development for multiple brands SEO Other marketing-related tasks
Social Media and Lead Generation
Positions Available: 2 Our team is looking for a digital & social media wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization Optimize the analytics on Mail Chimp, FB and the website by boosting the highest performing content and woorking with the Digital Media manager to create a schedule of content to create & implement across all channels. Strategy creation and implementation: Shopify, Facebook store creation and advertising launch Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites that aggregate target audiences and drive the sales channels. Assist in growing subscription and membership programs through social content and events Support the sales team in scheduling/creating Event ads. Working with tools and programs such as launching a Twitter account, building the company Linkedin Page, Facebook, Instagram, Youtube (posting clips and condensing) Content (video) editing, video marketing We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Begin transition to a subscription based service, more signs up for the newsletter This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.
Social Media and Lead Generation (4 interns*)
Our team is looking for a social media marketing team who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization Strategy creation and implementation: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites -- will have access to company design programs such as Canva and Pics Art (experience an asset) -- content will drive sales to our e commerce where and when applicable -- follow and engage with other accounts responding to comments, liking and boosting popular posts 3. Assist in growing subscription to newsletter 4. Promoting virtual events using the platforms listed below 5. Working with tools and programs such as launching a Twitter account, building the company Linkedin Page, Facebook, Instagram, Youtube (posting clips and condensing) 6. Content (video) editing, video marketing (tags, reels, embedding) We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: affiliate marketing program launch and growth This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.