Newsletter Development

We would like to collaborate with students to develop and distribute a newsletter promoting our business. This will involve several different steps for the students, including: Conducting background research on the cause. Brainstorming topics for each issue. Setting, coordinating, and enforcing deadlines. Creating materials to be published and making revisions based on feedback. Proofreading drafts of newsletters and recommending areas for improvement. Bonus steps in the process would also include: Recommending other ways to increase awareness about our cause.

New Demographic Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we want to reach a new customer demographic. Together with our marketing team, we would like students to design new promotional material for this demographic. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. Tasks include: Familiarizing themselves with our target market, products and services. Researching the new customer demographic that we would like to reach. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to attract new customers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison. Recommending other demographics to consider in the future.

Financial Risk Analysis

As a growing company, we are interested in understanding the state of the market we are in, and our organization’s level of risk. In this project, students will assess our company’s risk by building a financial risk model to determine our best course of action. Students will perform a sensitivity analysis to help us eliminate some of the uncertainties we face and determine the reliability of risk estimates. This may involve: Using mathematical and statistical tools to analyze private and public data. Evaluating metrics associated with the risk level of our company such as volatility, correlations for returns, forward/futures contracts, cash flows, variance, and economic states. Building a financial risk model including sensitivity analysis to determine the reliability of the model’s findings. Creating a report to present the results and recommendations from various forms of analysis to be presented to the project manager.

Data Entry

We would like to collaborate with students in data entry. This will involve several different steps for the students, including: Familiarizing themselves with our database structure. Transferring data into our databases efficiently. Verifying the accuracy of the data in our databases and making relevant updates. Organizing and retrieving data as requested. Bonus steps in the process would also include: Providing assistance in creating new databases.