Awareness Campaign Plan

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviors. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that the campaign will target. Identifying ideal outcomes and key performance indicators (KPIs). Identifying potential sponsors and partners who can support our campaign. Creating a promotion and marketing plan. Bonus steps in the process would also include: Assisting in the development of leaflets, posters, videos, and / or brochures.

Product Launch Strategy

We want to expand our improve our program offerings with the most recent standards in certification in our industry. We need insights to help anticipate the improved commercialization and the best approach to go to market successfully with our revised programs. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? What is the total market size for this opportunity? 2. With whom should we partner if anyone? 3. Who are our closest competitors and how do we differentiate ourselves? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success? Create an excel document with the recommended launch marketing and promotional strategy based on the findings. We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Market Entry Consulting

This experience focuses on equipping learners with the skills to evaluate market opportunities and develop strategic plans for new ventures. Participants will learn to apply analytical frameworks and strategic thinking to real-world business challenges, particularly in the context of helping a yoga studio and school, enter the Canadian and U.S. market. Learners will gain hands-on experience in creating value propositions, identifying market obstacles, and crafting actionable recommendations, all while honing their communication and problem-solving skills.

Email Marketing Campaign

Our company advertises many programs online. We hope to revamp our email marketing and possibly change platforms to attract more customers. We would like to work with students to design a new email marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, email marketing campaign goals and target market and constant contact and look at the squarespace newsletter function to compare pros/cons for change over. Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails. Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations. Identifying metrics to monitor throughout the campaign. Bonus steps in the process would also include: Identifying ways to personalize emails for customers based on market segmentation.

Atlas Yoga Studio: Social Media and PR Campaign Development

Atlas Yoga Studio seeks to enhance its online presence and community engagement through a strategic social media and public relations initiative. The project involves creating and scheduling two comprehensive social media campaigns across Instagram, Facebook, and LinkedIn to promote both the studio and its school. Additionally, a complementary email campaign will be developed to reach existing and potential clients. The project also includes drafting a professional outreach letter to propose guest appearances on relevant podcasts, alongside compiling a targeted list of potential podcasts for collaboration. Finally, the team will brainstorm innovative public relations opportunities to re-establish Atlas Yoga Studio as a leading name in the yoga community. This project provides learners with the chance to apply marketing and communication strategies learned in class to real-world scenarios, enhancing their practical skills in digital marketing and public relations.

Creating Graphic Design Assets - Poster Series

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new a poster template that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the poster series to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide. Creating camera ready art work that is ready to be printed

Indigenous Yoga Program for At Risk Youth

To work with the founding director to create an educational program designed to give at risk youth access to the tools and technology of an indigenous informed yoga program. Collaborate on the content of the program based on SMART goals. Create a beta version of the course that can be tested with a group of students. Use the feedback to improve and create a final version of the course that can be launched in the Spring of 2024.

Atlas Studio Reopening Public Relations Campaign

The main goal of this project is to create a public relations campaign to promote the reopening of Atlas Studio's physical in-person yoga, meditation, mindfulness classes, workshops, teacher training, and therapist training. We are partnering with the University of Waterloo School of Architecture and a local Natural Foods Store to offer in-person yoga classes in Cambridge, On as a test pilot for sustainable green recovery in the region.

Virtual Assistant

We are looking to work with a student who might enjoy learning how to be or honing their skills as a virtual assistant. The student would attend meetings, take communication notes and post those notes in SLACK in the appropriate channel for the notes. The student could get involved in a variety of tasks based on their interest. The range of tasks include: transcribing written notes, creating templates, social media; course content creation/editing; website editing; research - competitive analysis, keywords, data mining and more. We are open to creating the work placement around the students interests and ability. Create a system for competition analysis. Help to choose a Customer Service or Retention Software package. Set up a CSX system. Create a bookkeeping system for project management. Search for and fill out grant applications.

Create Team Bio Page for Company Website

To create a Dynamic, interactive company team bio page that is unique and focus on our brand through our teachers. Ensure that the page is SEO optimized and UX tested. Tasks/deliverables get to know the team and interview all teachers Decide on themes for bios and collect 10 photos based on themes and answers to Q&A and or stories about each teacher create an excel doc to manage teacher/therapist bio info for future and add to onboarding process for future hires update/create page on website create social media posts in canva for each teacher and schedule in later after approval create strategy for future maintenance of bio pages

Yoga for Addictions & Mental Health: Media Production

We are interested in partnering a student or students interested in assisting in developing a yoga for addictions and mental health program that will be free to the public. We would work with the student and or students to develop a landing page on the website. Write, film, edit and produce a series of videos, articles and a 8 step course. The course would be create in TEACHABLE and we are interested in providing a full day of programming at our physical studio that offers addiction recovery and supports a healhty well lifestyle program. We have the yoga teachers and contacts in the community to run the in person programs.

Atlas Studio Wellness Program Development

Atlas Studio is seeking to develop a comprehensive 40-day wellness program for a large organization, utilizing the Xperiencify app. The goal is to integrate various wellness activities such as meditation, mindfulness, yoga, yoga nidra, mudras, mantras, poetry, journaling prompts, and enquiry process activities into a cohesive program. The project involves mapping existing content to the app and identifying gaps where new content is needed. Additionally, the project requires scheduling the creation of new content and developing a project management chart to ensure timely completion. This initiative aims to enhance employee well-being through structured and engaging wellness activities, leveraging digital tools for accessibility and engagement.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Atlas Yoga Studio and School Social Media Campaign Strategy

The main goal of this project is to create a comprehensive social media campaign strategy for Atlas Yoga Studio and School, a social enterprise community based yoga studio in Cambridge, Ontario with in-person and a globally oriented interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists. This will involve several different steps for the students, including: - Researching and analyzing the current social media landscape for Atlas Yoga Studio and School and review past social media strategies. - Developing a comprehensive social media strategy that outlines the goals, objectives, target audience, and key messages. - Creating a content calendar that outlines the types of content to be posted, the frequency of posting, and the platforms to be used. -Create social media content using the Atlas brand and strategies suggested and schedule - Developing a plan for and measure the success of the social media campaign.

Analyzing the Benefits of a Corporate Head Office in the USA or Canada

The goal of this project is to analyze the benefits of a corporate head office in the USA or Canada for Atlas Studio, a social enterprise community based yoga studio in Cambridge, Ontario with in-person and an interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists. The project will involve researching the advantages and disadvantages of setting up a head office in the USA or Canada, as well as exploring the potential tax implications for the company owner, who is a US citizen and a Canadian Landed Immigrant.

Improve Web Landing Page for Trauma Informed Yoga Teacher Training and Create Social Media Campaign

The main goal for this project is to improve the web landing page for Atlas Trauma Informed Yoga Teacher Training and create a social media campaign to promote the program and webpage. This will involve several different steps for the learners, including: - Analyzing the existing webpage and identifying areas for improvement. - Developing a new design for the webpage to improve user experience. - Creating a social media campaign to promote the program and webpage. - Optimizing the website for search engine optimization. - Researching other marketing strategies to increase website traffic. - Testing the website and making improvements based on user feedback.

Zoom Assisting & Set Up

We would like to be able to maximize our use of zoom, acuity scheduling and our documentation for programming.

Online Course Creation

We are looking for a student or students who are interested in learning more about branding, course creation, course software. We have a course in development that is almost done but it requires set up and a few elements to be completed before we are ready to launch. Trauma Informed Yoga Teacher Training. orientation with the atlas team, brand, culture, assets, technology and communication style create project objectives in line with the students course and the companies strategic plan create a timeline with objectives, milestones and deliverables that we can all agree to Using our assets create a course in teachable. If there is time we will beta test the course with exiting clients to get real time feedback from our target market on the quality and overall user experience. Review students work and overall contribution in a written and verbal exit interview

atlas team wellness lifestyle program

To develop a well organized, manual for al team members to maintain optimal health and wellness. The program is part of our mission to support our team members and nurture a community of caring and compassion.

zoom management

To improve our use of zoom and its integration with acuity scheduling system.

Chat Function - App Design & Implementation

Our current web platform is an eCommerce site that allows producers and consumer to buy and sell merchandise. Users have requested the functionality to contact buyers and/or sellers directly. To address this, we would like to add a real-time chat function to our existing application. We currently are using the Facebook chat integration and find that it is a hinderance to business not an asset. We would like a system that has hours of availability and the messages do not disappear. We would like students to focus on: Selecting the best technologies for creating a real-time application. Creating a general chat application which can be easily ported to any other existing system.

Research and Write Content for Yoga App

To build the content side of an app that we have in development.

Transcribing, Editing,Template Creation

To get stacks of paper, hand-written yoga class plans, and other course related materials typed into word and pdf documents. Upload to appropriate courses, or onedrive folders. Use existing templates for classes, workshops, events and improve templates with branding.

Video Editing and Branding

Video editing and branding. To brand a group of videos with our logos, title pages, credits, exercise disclaimer and brand elements, such as same typeface, graphic elements and size of typeface, and brand colours for those element.

Social Media Content Creation

To get back on track with our social media strategy and integrate our posting schedule and our course launches, our community involvement and upcoming events, workshops, trainings and retreats. We had a bit of a setback the past few months and could use an inspired student or 3 to help us get our mojo back. We have great things going on and we are growing. If we find the right person we will hire for the next quarter. We would like to create a 3 months of posts and new templates for recurring posts.

Google Ads and Business Page Manager

We are searching for a student who understands google ads and would like to get practice managing google ads as a project. We are willing to teach the student how to manage google ads and work with our research and create ads that track and produce traffic on our website. We would also like this student to be involved in updating our google business page and help us to better represent what we do and our brand through this portal. It could be a team of students as well. There are multiple facets to making the most of google. This project is ideal for a marketing or advertising student or someone who is interested in this side of being an entrepreneur - the importance of being able to to understand the advertising budget, the % of budget that goest to advertising and to google specifically.

Project Management and Planning

Establish a long term planning management system. We are in the process of scaling our business and we are looking to partner with a student who is interested in taking a look at the big picture of the business, assessing all of the moving parts and helping us to prioritize goals and objectives and within those prioritize the tasks, identify deadlines and address scheduling issues. At the end of the project we would like to have a schedule for the next 12-18 months for our sustainable green recovery program (opening up to in person yoga in multiple locations internationally), schedule live and online courses, schedule for all aspects of marketing (social media, advertising, promotions, public relations and more).

IT Solutions

We have experienced rapid growth over the past 2 years and we are having some issues in resolving email issues. We would like to create a system where by all mail is read and checked daily and all comes into one hub and that hub is organized. We have our company email, our social media messages, our internal slack communications and we are looking for a solution that can bring it all together into a customer management system. We are open to new software solutions or better use of the tools that we currently use.

Program Research and Development

Program Research and Development. Research is demonstrating that yoga, meditation and mindfulness practices can improve our quality of life, change our moods, behaviours and state of mind. We are interested in creating programming that is directed to at risk youth and particularly in our indigenous youth. We would like to create a research paper that share current research on the subject, research avenues to establish this programming and write proposals to implement this programming. Students would be partnered with the founding director and another yoga teacher in developing all elements of this project.

Yoga for People with Post Concussion Syndrome

We are interested in working with a student that is interested in learning about and assisting us in the development of a yoga program for people who are experiencing post concussion syndrome. We have developed, implemented and done some formal research on the subject and we have evolved a program of yoga asana (postures), pranayama (breathing exercises), meditation, mindfulness, mudras (gestures) that improve the quality of life for those who are suffering from PCS and their care-givers. We are interested in formalizing our findings into a paper or a book and creating a online course that contains tools that can be used asychonistically. The student would be involved in compiling research and creating a document. The student would be able to work with clients and experience yoga for this condition so that they are aware, in a kinaesthetic way about how the practices feel. The student may interview clients and gather quotes and testimonials about how the clients feel before, during and after yoga and meditation practice. The student may help to create a teachable course pack with this population in mind in terms of user experience and functionality. The student can be involved in beta testing the course with clients and ensuring that the formats, time/duration, methods are ideal and reporting back to myself, the director of Atlas Yoga School and a occupational therapist who specializes in this condition. If there is time there will be a second course developed that is for yoga teachers who want to specialize in this condition and if there is time in the placement the student can assist in that course development as well.