Brand Identity, Graphical Design and App GUI For Startup-GU

If we’re being kind, we would call our startup's app design "functional". If we are being honest, perhaps "rough" or even "ugly". As for our choice of colors and fonts, "sophomoric". Ditto for our logo. And don’t even get us started on how well the app implements our UI/UX vision, which is ill-defined. As you can see, we need some branding and graphic design help! This is an opportunity for students to really dig in to a greenfield startup in an emerging industry and have a meaningful impact on the consumer-facing elements of our brand. App design to-date has been done in Adobe XD with graphical elements generally built in Illustrator and Photoshop. If there is a good fit, this project could lead to a second in which the brand is extended to the business-facing portions of our interface and identity.

Level UP: Competitive Analysis (Phase 2)

Level UP Internship Overview # of Teams: 1 Interns Per Team: 2 (interns can be from different schools) Time Commitment for Each Intern: half-time (20 hours/week) Total Project Length: 4 weeks Project Overview We are building a brand-new approach to consumer marketing that does not currently exist "in the wild". Having said that, there are a number of existing companies that have products or services that cover a portion of what we are building, and other companies that have announced adjacent projects that have not yet launched. It is critically important for us to have a better understanding of each of these companies, what features and benefits they offer, who they are owned by, who the founders are, what their launch status is and what their funding status is. This will impact both our development plans as well as our fundraising direction. Objective We hope to gain a comprehensive understanding of the current and potential competitors in or adjacent to our space and how we can differentiate ourselves through our product/service offering, and our messaging. We will give you access to organizational assets to support this project such as personnel, brand collateral and more. We will suggest names of potential competitors to get you started. We will provide you with a pre-built Excel model to use as a starting point for your matrix of features/benefits. Phase 1 Details This phase of the project will include: Spending time with our team to understand at a high level what we are working to build; Doing research to identify companies that currently offer competing or adjacent products/services or are reputed to be launching shortly; and Doing a deep dive to understand each of those companies, including their ownership structure, founders, funding status, development stage, corporate partnerships/customers, target audience, revenue model and features/benefits. Phase 2 Details This phase of the project will include: The creation of a matrix identifying features and benefits shared across the companies and those that are different, and listing the characteristics of each company; and A narrative summary of each such company with supporting materials (which could include a SWOT analysis, website screenshots, quotes from articles, app screenshots, etc.). Note Regarding Phase 1 / Phase 2 This project has 2 related Riipen posts: "Level UP: Competitive Analysis (Phase 1)" and "Level UP: Competitive Analysis (Phase 2)". This was done so that the 2 interns could work either at the same time or sequentially. If 2 interns are going to work at the same time as a team, they can both apply to the other post (Phase 1). If 2 interns are going to work sequentially, they can also both apply to the other post (Phase 1). But if a single intern would like to apply to complete the entire project, that student should apply to BOTH this post (Phase 2) and the other post (Phase 1).

Level UP: Competitive Analysis (Phase 1)

Level UP Internship Overview # of Teams: 1 Interns Per Team: 2 (interns can be from different schools) Time Commitment for Each Intern: half-time (20 hours/week) Total Project Length: 4 weeks Project Overview We are building a brand-new approach to consumer marketing that does not currently exist "in the wild". Having said that, there are a number of existing companies that have products or services that cover a portion of what we are building, and other companies that have announced adjacent projects that have not yet launched. It is critically important for us to have a better understanding of each of these companies, what features and benefits they offer, who they are owned by, who the founders are, what their launch status is and what their funding status is. This will impact both our development plans as well as our fundraising direction. Objective We hope to gain a comprehensive understanding of the current and potential competitors in or adjacent to our space and how we can differentiate ourselves through our product/service offering, and our messaging. We will give you access to organizational assets to support this project such as personnel, brand collateral and more. We will suggest names of potential competitors to get you started. We will provide you with a pre-built Excel model to use as a starting point for your matrix of features/benefits. Phase 1 Details This phase of the project will include: Spending time with our team to understand at a high level what we are working to build; Doing research to identify companies that currently offer competing or adjacent products/services or are reputed to be launching shortly; and Doing a deep dive to understand each of those companies, including their ownership structure, founders, funding status, development stage, corporate partnerships/customers, target audience, revenue model and features/benefits. Phase 2 Details This phase of the project will include: The creation of a matrix identifying features and benefits shared across the companies and those that are different, and listing the characteristics of each company; and A narrative summary of each such company with supporting materials (which could include a SWOT analysis, website screenshots, quotes from articles, app screenshots, etc.). Note Regarding Phase 1 / Phase 2 This project has 2 related Riipen posts: "Level UP: Competitive Analysis (Phase 1)" and "Level UP: Competitive Analysis (Phase 2)". This was done so that the 2 interns could work either at the same time or sequentially. If 2 interns are going to work at the same time as a team, they can both apply to this post (Phase 1). If 2 interns are going to work sequentially, they can also both apply to this post. If a single intern would like to apply to complete the entire project, that student should apply to BOTH this post (Phase 1) and the other post (Phase 2).

Level UP: Website Design & Construction

Level UP Internship Overview # of Teams: 1 Interns Per Team: 2 (interns can be from different schools) Time Commitment for Each Intern: half-time (20 hours/week) Total Project Length: 4 weeks Project Overview We are building a brand-new approach to consumer marketing. Our service is currently in development and therefore in "stealth mode". We have developed a consumer app but have not yet built a consumer website. Objective We need to design and build a website for our new service. The website will not replicate the functionality of the consumer app. It will serve as an introduction to the service for consumers, marketers and investors. It is primarily a marketing piece. There will be no commerce functionality. Project Details This project will include: Spending time with our team to understand at a high level the service we are working to build and what we want the website to present; Spending time with the consumer app to understand the high-level design; Wireframing a website to get buy-in from the team; Proposing a platform for the site (e.g., existing WordPress template, newly-created WordPress template, etc.); Preparing the platform (e.g., customizing the existing template, creating the new template, etc.); Creating the necessary content for the website; Building the website; and Launching the website on our dev server. We will give you access to organizational assets to support this project such as personnel, brand collateral and more. This project requires strong skills in website design, website construction, graphic design, writing, communication and teamwork.