Digital Content Creation

I would like students to create content that is aligned with my vision, mission, and sector. I will ensure the student has a clear understanding of what these elements are for me. I am a real estate investor who operates R&B Retreats - a vacation rental real estate company that offers tourists accommodation/lodging in Gracefield, Quebec, on Lac Heney. If you like the sound of this culture, and are ready to tackle this challenge then I'd love to hear from you.

Website Development

Our company offers tourist accommodations in Gracefield, Quebec. We would like to work with students to update the existing website. This will involve several different steps for the students, including: Updating our existing website, with our assistance in providing the necessary information to fulfill the project Testing and refining ideas with feedback. Bonus steps in the process would also include: Providing training on updating and maintaining the website.

Digital Content Creation - DO NOT APPLY

Our company advertises one product online. We hope to revamp our social media marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

SEO and Social Media Strategy - PLEASE DO NOT APPLY

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends