Feedback details

(3.5)
Communication
Creativity
Critical thinking
Employability
Professionalism

Team feedback

Thank you to the team for the time and effort that went into preparing this marketing report and presentation. The market research was thorough, and the recommendations reflected a strong understanding of luxury positioning and niche gemstone marketing. The presentation was well-organized and visually polished, with clear strategic direction. That said, as a sponsor, I would have appreciated deeper engagement through more direct questioning. Greater sponsor consultation would have allowed for tailored insights and helped ensure that the proposed strategies aligned more precisely with our business realities, constraints, and goals. There were some missed opportunities to identify proprietary strengths or address existing challenges we face in our current operations. Overall, the work was insightful and professional, but a stronger discovery process would have elevated the recommendations from good to truly actionable. Well done and thank you again.
Marketing strategies Target audience Competitive analysis User generated content Content marketing Digital marketing Social media engagement Customer engagement Branding Market trend
Author
Experience
Mount Royal University - Business Consulting (January 2025)
Project
Ammolite Product Launch Strategy
Marketing strategies Target audience Competitive analysis User generated content Content marketing Digital marketing Social media engagement Customer engagement Branding Market trend
Created At
April 4, 2025
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