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Nina Petinglay
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Caitlin Furby
CEO
April 4, 2025
Team feedback
Thank you to the team for the time and effort that went into preparing this marketing report and presentation. The market research was thorough, and the recommendations reflected a strong understanding of luxury positioning and niche gemstone marketing. The presentation was well-organized and visually polished, with clear strategic direction. That said, as a sponsor, I would have appreciated deeper engagement through more direct questioning. Greater sponsor consultation would have allowed for tailored insights and helped ensure that the proposed strategies aligned more precisely with our business realities, constraints, and goals. There were some missed opportunities to identify proprietary strengths or address existing challenges we face in our current operations. Overall, the work was insightful and professional, but a stronger discovery process would have elevated the recommendations from good to truly actionable. Well done and thank you again.
Marketing strategies
Target audience
Competitive analysis
User generated content
Content marketing
Digital marketing
Social media engagement
Customer engagement
Branding
Market trend
Mount Royal University - Business Consulting (January 2025)
TalentED YYC
Ammolite Product Launch Strategy
LUCENTARA / Dinosty Fossils
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