Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.

This experience transforms learners into a professional marketing agency team tasked with supporting a real-world client in launching a direct-to-consumer (D2C) probiotic drink powder. Learners will apply strategic thinking and project management skills to transition the client's e-commerce platform from Squarespace to Shopify. They will also develop pre-launch marketing strategies using the SOSTAC framework, enabling them to create portfolio-ready work that demonstrates their applied marketing capabilities.

In this experience, learners will take on the role of digital analysts to support a company's direct-to-consumer (D2C) launch. They will apply their skills in digital ecosystem auditing, performance dashboard development, and content strategy optimization. By leveraging tools such as GA4, HubSpot, Looker Studio, and Power BI, learners will gain hands-on experience in analyzing and enhancing digital marketing strategies. This practical approach allows learners to bridge classroom knowledge with real-world applications, providing valuable insights and recommendations to industry professionals.

This experience offers learners in Computing Studies and Information Systems the opportunity to apply their classroom knowledge to real-world projects. Participants will gain hands-on experience in defining, designing, developing, and implementing computer systems projects, either individually or in small teams. Learners will enhance their skills in project management, technical documentation, and effective communication, preparing them to tackle industry-relevant challenges. By engaging with industry professionals, learners will apply their knowledge to projects that can be completed within 80 hours, ensuring focused and impactful contributions.