This project will focus on enhancing the online visibility of CETEA Systems through a strategic approach to SEO and content marketing. A team of MBA students will conduct a comprehensive analysis of the company’s digital presence, assess content effectiveness, and develop a data-driven strategy to improve search rankings, website traffic, and audience engagement.

1 Evaluate Current Digital Presence

• Assess website structure, SEO performance, and content effectiveness.
• Identify gaps in keyword optimization, metadata, and site usability.
• Conduct competitive benchmarking against industry peers.

2 Develop an SEO and Content Strategy

• Research and recommend high-impact keywords for improved search ranking.
• Outline a content plan that aligns with audience needs and search intent.
• Provide on-page SEO recommendations (meta tags, headings, internal linking).
• Suggest off-page SEO tactics (backlink strategy).

3 Deliver Actionable Recommendations

• Create a content calendar with blog topics and social media posts.
• Draft example content to be implemented.
• Explore the use of free AI tools for generating content.
• Recommend technical SEO improvements (site speed, mobile-friendliness).
• Propose strategies for improving engagement and conversion rates.

Expected Deliverables

✔ SEO Audit Report – A comprehensive assessment of the website’s SEO health, including keyword rankings, site structure, and technical performance.

✔ Competitive & Market Analysis – Insights on industry trends, competitor strategies, and audience behavior to refine content positioning.

✔ Keyword & Content Strategy – A list of target keywords with content recommendations to improve organic visibility.

✔ Content Calendar – A 3-6 month plan outlining blog topics, article structures, and publishing schedules with examples of content included.

✔ Implementation Guide – A step-by-step plan for optimizing SEO and content execution, including suggested tools and best practices.