Our goal is to strengthen the online presence of the Black Professionals and Entrepreneurs of Saskatchewan (BPES) and Okiki Consulting through engaging, consistent, and visually appealing content across Instagram, Facebook, and LinkedIn. By bringing on student collaborators, we aim to:

• Build brand awareness through creative storytelling.
• Expand reach to new audiences, including professionals, youth, and community partners.
• Enhance engagement through visually compelling graphics, reels, and posts.
• Create a consistent, professional, and culturally relevant brand identity on all platforms.

Project Outcomes

By the end of this project, students will:

• Develop and implement a 3–4 month social media content strategy aligned with organizational goals.
• Design branded templates and graphics for recurring use (e.g., event promos, speaker highlights, community spotlights).
• Support campaigns that promote major events, programs, and announcements.
• Track social media analytics to measure impact and provide recommendations for improvement.
• Collaborate directly with the Creative Director and project leads to ensure all content reflects organizational values and tone.

Students will be expected to produce and deliver:

• A content calendar covering Instagram, Facebook, and LinkedIn.
• A suite of social media graphics (event flyers, carousels, quote cards, LinkedIn banners, etc.).
• Support with organizational graphics
• Short-form video content or reels for Instagram and Facebook.
• Monthly analytics reports summarizing reach, engagement, and growth.
• Recommendations for optimizing social media strategy beyond the project timeline.