Creating Graphic Design Assets

Our company has had the same design assets, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Digital Content

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Graphic Design Project: Fintech Branding Kit and Visual Assets

Wouessi Inc. is seeking to establish a strong and cohesive brand identity within the competitive fintech industry. The project aims to develop a comprehensive branding kit and visual assets that will enhance Wouessi's digital presence and ensure consistent communication across all platforms. This initiative is crucial for engaging audiences effectively and solidifying Wouessi's position in the market. The project will involve researching current fintech branding trends, analyzing Wouessi's brand values, and creating a set of visual guidelines and assets that reflect the company's mission and vision. The branding kit will serve as a foundation for all future marketing and promotional efforts, ensuring that Wouessi's brand is easily recognizable and resonates with its target audience.

Wellness Infographic Design for Voda Retreats

Voda Retreats aims to enhance the accessibility of self-care practices by developing a series of visually engaging infographics. These infographics will illustrate simple yet effective self-care activities, such as seated stretching, chair movement exercises, candle gazing, and breathing techniques. The goal is to create 15 to 20 infographics that can be used in various settings, including workplaces, homes, and wellness spaces. The infographics should be designed for versatility, allowing them to be printed as posters or shared digitally as PDFs and PNGs. This project provides an opportunity for learners to apply their design skills and knowledge of wellness practices to create impactful visual content that promotes self-care and well-being.