Areebah Nadeem
Learner - She / Her
(3)
36
Location
Toronto, Ontario, Canada
Bio

Hello! I'm Areebah Nadeem, a Software Engineering Student at Centennial College. Proficient in HTML, CSS, JS, SQL, Python, C#, Java, React, and Cloud tech. Seeking co-op for real-world coding experience. Passionate about web and mobile app development. Let's connect.

Portals

Skills

App store (ios) 2 Brand messaging 2 Brand strategy 2 Communication 2 Finance 2 Financial literacy 2 Financial technology (fintech) 2 Logo design 2 Marketing channel 2 Market trend 2 Web development 2 Brand identity 1 Branding 1 Brochures 1 Promotional materials 1 Social media 1 Ui/ux strategy 1 Web design 1 Wordpress 1

Socials

Achievements

Latest feedback

Andre Smith
Andre Smith
CEO
April 10, 2025
Individual endorsement
Brand messaging Finance Market trend Financial technology (fintech) Logo design Communication App store (ios) Marketing channel Financial literacy Brand strategy

Areebah is easy to work with

Learner feedback
Areebah was easy to work with, but the role required more advanced illustration skills, so we had to reassign her task accordingly.
Brand messaging Finance Market trend Financial technology (fintech) Logo design Communication App store (ios) Marketing channel Financial literacy Brand strategy
Centennial College
Advance Ontario Centennial Experience
Centennial College
Flip & Floss
Brand Identity Development for Flip & Floss
Flip & Floss
Danielle Bruxellas
She / Her
Office Administrator
April 10, 2025
Learner feedback
Very smart, hard worker!
Web design Web development Brand identity Wordpress
Riipen Level UP 🚀
Level UP: February 2025
Riipen Level UP 🚀
CTS & Associates
Website Design and Launch Enhancement
CTS & Associates
Danielle Bruxellas
She / Her
Office Administrator
September 26, 2024
Team feedback
It has been an absolute pleasure working with the WILwork program. Every student who we interviewed was both knowledgeable and enthusiastic to be part of our project. The students we worked with were all impressively professional, dedicated and receptive to feedback. They consistently provided valuable insights about their project, and were flexible about adapting to our needs as well. Working with every one of them has been an absolute joy, and it truly has felt more like working with employees or colleagues than what you would expect from working with students.
Social media Promotional materials Branding Brochures Ui/ux strategy Web development
Centennial College
Website Development Projects
Centennial College
CTS & Associates
Graphic & Web Design Internship
CTS & Associates

Recent projects

CTS & Associates
CTS & Associates
Toronto, Ontario, Canada

Graphic & Web Design Internship

The goal of this project is to improve CTS Incentives logo and website. This will involve several different steps for the students, including: - Evaluating and updating branding for CTS Incentives across all online platforms. - Evaluating and updating CTS Incentives' website, adapting with new logo and design. - Modifying the website content to better align with the company's current areas of specialization. -Update Social Media Platforms with new logo and design (Instagram, Facebook and linkedIn). - Creating brochures, flyers, and other promotional materials that can be given physically or sent digitally.

Matches 2
Category Branding & style guides + 2
Closed
CTS & Associates
CTS & Associates
Toronto, Ontario, Canada

Website Design and Launch Enhancement

CTS & Associates has recently redesigned their website, but it requires further refinement to achieve a cohesive and professional appearance. The primary goal of this project is to enhance the design and layout of the website using WordPress, ensuring consistency across all pages. Additionally, the project involves incorporating new elements that align with the company's brand identity. The final objective is to prepare the website for a successful launch. This project provides learners with the opportunity to apply their knowledge of web design and WordPress development, focusing on creating a visually appealing and user-friendly website. The tasks are closely related and can be completed by a team of learners specializing in web development.

Matches 1
Category UI design + 2
Closed
Flip & Floss
Flip & Floss
Canada

Brand Identity Development for Flip & Floss

Flip & Floss is an AI-powered fintech app that helps families build financial literacy and discipline. By using AI to measure and curb instant gratification in kids, the app encourages smarter money habits early on, setting them up for a debt-free future. The project aims to enhance brand recognition and customer trust by developing a comprehensive brand strategy and brand identity across all platforms (social media, Appstore, website etc.). Students will analyze current market trends and consumer perceptions to create a brand identity that aligns with Flip & Floss's values and mission. The project involves researching competitors, identifying unique selling propositions, and crafting a brand narrative that differentiates Flip & Floss in the marketplace. The goal is to create a consistent brand image across all platforms, ensuring that Flip & Floss is perceived as a reliable and innovative leader in the family finance space.

Matches 1
Category Branding & style guides + 4
Open

Work experience

SEO and Website Optimization Developer
Kanel Spices, Montreal, QC (Remote)
August 2024 - February 2025

• Collaborate with cross-functional teamsto design and develop responsive Shopify web applications, including integrating
Rebuy Smart Cart and improving overallsite functionality
• Enhanced website accessibility and performance by optimizing HTML structure and improving keyboard navigation.
• Customized Shopify Liquid themes, optimized UI/UX design, and enhanced website functionality for better
performance.
• Improved SEO rankings by implementing best practices, increasing organic traffic and engagement.
• Implement SEO best practices and optimize UI/UX design to improve website performance and user engagement

Web Development and Graphic Design Intern
CTS & Associates, Toronto, ON
July 2024 - November 2025

• Developed web scraping scripts to collect and extract data efficiently from over 5 unique sources, leading to a 30%
increase in data acquisition speed.
• Implemented data verification processes to ensure accuracy and eliminate errors in incoming data streams.
• Conducted data analysis to identify trends, anomalies, and actionable insights for better decision-making.
• Built systems to ensure data is added to the database without duplication, enhancing data integrity.
• Created conditional logic to compare and validate data before integration, increasing the accuracy of data inputs by
20%.
• Automated data integration using Google API to fetch high-quality data and streamline operations

Personal projects