Market Research Analyst in Health Care/Biotech/Pharma

The goal of this project is to conduct real-world market research within the health care system and analyze the potential of various markets for MHCombiotic Inc. This will involve several different steps for the students, including: - Conducting real-world market research within the health care system. - Analyzing market potential and evaluating the value of various markets. - Performing comprehensive market analyses and assessing market accessibility. - Developing effective go-to-market strategies. - Navigating the health care regulatory environment. - Possessing a deep understanding of health care and hospital environments, needs, and policies, preferably in Alberta. - Communicating and collaborating with health care professionals and authorities. - Researching competitors in the wound care product market, particularly antimicrobial products. - Representing the company at events and conferences to showcase our offerings. - Identifying potential customer sources and gathering market intelligence. - Crafting clear, impactful written proposals for B2B collaborations and grant applications. - Initiating cold calls to establish connections and explore potential customer and partnership opportunities. - Conducting telephone calls, in-person visits, and presentations.

Business Plan Development for a Pharma/Biotech company

During this project, a dedicated full-time Pharma market specialist will work step-by-step with students to develop a comprehensive business plan tailored to the specific needs of a University of Calgary-based pharma/biotech company. The plan should encompass launching a new business, entering an emerging market, or developing an innovative product in the field of novel antibacterial and antibiofilm materials with antioxidant properties for various industrial, agricultural, and clinical applications. This will involve several different steps for the students, including: - Understanding the business strategy and products of MHCombiotic Inc. - Analyzing the industry, target customers, and competitive landscape. - Developing a marketing plan tailored to the specific needs of the company. - Creating a financial plan including sales forecasts, income projections, and expense budgets. - Running a cost, effect analysis. - Identifying critical risks and developing an exit strategy.

Regulatory Approvals and Marketing for Wound Hydrogel

MHCombiotic Inc. has discovered a novel product, Wound Hydrogel, formulated with an antimicrobial. The main goal of this project is to obtain regulatory approvals and market the product. This will involve several different steps for the students, including: - Researching the regulatory requirements for the product in the relevant countries. - Developing a marketing strategy for the product. - Creating a marketing plan for the product. - Developing a pricing strategy for the product. - Identifying potential customers for the product. - Developing a promotional plan for the product.

Business Development Role

Almost 4.95 million deaths were associated with bacterial antimicrobial resistance (AMR) in 2019 and it’s a growing concern. As such, there is an urgent need to break down the AMR cycle between humans, the environment, and animals as well as a call for alternative antibacterial agents. MHCombiotic Inc. (MHC) has formulated novel components with high antibacterial and anti-biofilm potency while also containing antioxidant, and anti-inflammation properties to address this worldwide affliction. As a member of the Turner research group at the University of Calgary, Canada, MHC was able to successfully formulate several effective novel antimicrobial agents. These components showed decreased side effects while demonstrating increased effectiveness in comparison to current antibiotics being used. We require a student to aid us in business development and strategic progression as we go forward. This role includes marketing, vendor engagement, website development and administrative assistance.